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Last weekend, at the Official Launch of the World’s First Trust Profiling System™ brought together media and special guests for an immersive first look at the world’s first Trust Profiling Test™ — a pioneering innovation under the NeuroInfluence™ system.
The event was hosted by Steve Wee, National University of Singapore Merit Graduate and founder of NeuroInfluence™, who is widely known as the “Prince of Networking” after delivering more than 300 talks and connecting with over half a million people.
But this launch wasn’t about networking the old way. It was about science. Guests experienced first-hand how their words trigger the brain’s trust chemistry — dopamine, oxytocin, serotonin, and endorphins — through the Trust Profiling Test™, which reveals a person’s Trust Type™ and personalised blueprint for building authentic connection.
What made the experience eye-opening was not just knowing your Trust Type — but realising that the habitual words you use may serve you well in some environments, yet hold you back in others.
For example, someone with the Expert Trust Type™ may thrive in technical or professional settings by using precise, knowledge-driven language. But in a parenting or love relationship setting, that same style may come across as too critical or “lecturing.” Through NeuroInfluence™, participants discovered how to adapt their words to activate other trust types — for instance, shifting towards the Listener Trust Type™ (using more empathetic, oxytocin-triggering language) — to create harmony and deeper connection.
“For years I watched people lose opportunities not because they lacked talent, but because their words unknowingly triggered resistance,” Steve shared. “I built NeuroInfluence™ so communication could finally be measured, trusted, and remembered — not left to guesswork.”
The event also gave a glimpse into the future of trust. Steve introduced Vision Trust™, an upcoming innovation that will combine AR glasses and AI to provide real-time trust calibration in conversations, helping people know exactly which words trigger trust and which risk creating resistance.
In addition, Steve unveiled the Vision Trust Fund, a purpose-driven initiative aimed at giving complimentary access to the NeuroInfluence™ system for underprivileged communities. The mission is simple: to close the gap between the rich and poor by giving everyone the ability to communicate in a way that builds trust, opportunities, and success.
Another milestone announced was language expansion. The Trust Profiling Test™ launched first in English, with the Chinese and Malay versions scheduled to roll out next, ensuring the system reaches more communities across Malaysia and Asia. By making trust science available in multiple languages, NeuroInfluence™ is positioning itself as an inclusive movement that anyone can access, regardless of cultural or linguistic background.
The response from media and participants was overwhelming. Each left with their personalised Trust Report, a clearer understanding of their communication style, and the realisation that trust isn’t abstract — it’s science you can feel and apply.
With over 1,000 users already onboard and corporate interest growing, NeuroInfluence™ is redefining the way we connect in business, leadership, parenting, and love.
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