Launch of Tesco’s “Heroes and Friends” Collectibles



Faster than a speeding bullet! Caught in a sticky web! You won’t like it either when he is angry! Taking you from infinity and beyond! Look! Up in the sky! It’s a bird! It’s a plane! No, it’s Heroes and Friends time at Tesco!

Tesco Malaysia brings a signature line of licensed premium collectibles inspired by Marvel’s stable of iconic super heroes and Disney Pixar’s adoring friends to all fun-loving customers. Themed “Heroes and Friends”, these special pen highlighters and markers collectibles will feature five ‘heroes’ from Marvel including Spiderman, The Hulk, Ironman and Captain America while the ‘friends’ collectibles will feature Woody and Buzz Lightyear from Toy Story as well as Sulley and Mike from Monster’s Inc fame.


This special promotion will run from 29th October 2013 to 26th January 2014. Customers will receive one Heroes & Friends sticker for every RM50 purchase. Customers will simply have to collect up to 10 colourful stickers that can be redeemed for any of the Marvel heroes or the Disney friends that are available. To make the campaign even more exciting, several Tesco suppliers have stepped in to offer bonus stickers for purchase of their products to help speed up the redemption process. These suppliers are Dutch Lady, Unicharm, P&G, Permanis, Lam Soon, Mondelez, Mattel, 3M, Osram, Pensonic, Philips, Energizer, Sony, Toshiba, Faber and Colgate. Customers also have a choice of redeeming the collectible when they reach the fifth stamp by topping up only RM4.90.

The time starts ticking now. Get your friends to collect all the markers and highlighters collectibles too. Look out for Tesco’s swap and meet events so that you can also trade with other collectors and get all nine Heroes and Friends collectibles.

For more information, do visit Tesco’s website at and look out for Tesco’s Swap Meets!