Isabelle Lancray has been synonymous with the French flair for beauty when Madame Isabelle Lancray opened a prestigious beauty parlour in 1953 at Rue Francois 1, one of the most famous district in Paris.
Today, Isabelle Lancray is introducing another allure from the City of Love, where French women are admired for their confidence and charisma. They can be simple and chic at the same time. The Parisian crowd loves to go au naturel with a balanced and healthy lifestyle to sustain their youth. Arising from this occurrence, we have witnessed the convergence of the Parisians’ two passions into their skincare routine – “food” and “cosmetics”. The “food cosmetics” trend came about when skincare products started to contain ingredients that follow dietary habits or have textures and smells that are based on food, such as ice cream, mousse and sorbet.
In the new ILSACTIVINE range, Isabelle Lancray has taken up this trend with a trio of products containing innovative vegan formulas that whisked up a smooth and youthful skin. The textures of the products are formulated so that they can gently melt into the skin, delivering ultramodern anti-aging care for the highest cosmetic demands.
The ILSACTIVINE range comprises of the “Souffle De Beaute”, a regenerating innovative cream mousse with light UV protection; the “Elixir Volume Plus”, a sorbet that gently melts into the skin for a plumping effect; and the “Flash Lift”, a light liquid textured to firm and even the skin tone, and bringing about an optical reduction of wrinkles.
Because of its composition, the walnut extract is refined into an indispensable multifunctional raw potion in modern anti-aging products. It intensively stimulates the bioactivity of restructuring, prompts the body’s natural collagen synthesis and also helps to build a healthy, protective skin barrier. An exceptional combination of free-radical-scavenging and vitalizing molecules protects the skin against oxidative stresses and stimulates protein synthesis in the deeper layers.
Cranberry Seed Oil
The oil is characterized by its slightly nutty scent. Linoleic and linolenic acid protect the barrier of agitated skin. Mature, dry and eczema-prone skin; as well as greasy and blemished skin benefit from the anti-inflammatory, keratinization-regulating properties of the cranberry seed oil.
Southern Ginseng strengthens epidermal lipid synthesis, the key enzymes of which are also multiplied. All in all, the skin’s moisture content, firmness, smoothness and elasticity are significantly improved and wrinkle depth is visibly reduced.
Concentrate of natural tocopherols (vitamin E) in sunflower oil is incorporated as a natural antioxidant.
The Brown Algae produces three key proteins during synthesis, which are essential for the existence of adipocytes which fills up with fat and has a volumizing effect.
Microalga Porphyridium Cruentum
Based on the development of edible film, the Microalga Porphyridium Cruentum is a polymer matrix ideally adapted to the requirement for skin firming. The polymer forms a three-dimensional network on the skin which refines the skin microstructure, reduces coarseness and makes fine lines disappear.
The Range of Products
ILSACTIVINE Souffle de Beaute
REGENERATING – Innovative cream mousse with light UV protection as a regenerating beauty care for day and night. With this regenerating cream mousse one can experience a state-of-the-art complex of purely plant-based repair ingredients that are rich in antioxidants. Your skin will feel smoother, more toned and supple.
ILSACTIVINE Elixir Volume Plus
PLUMPING – This serum with a special sea fern extract (extractum filicis) reactivates worn-out cell functions and optimizes the supply of nutrients. Natural cranberry seed oil and vitamin E guarantee that velvety soft skin feel.
ILSACTIVINE Flash Lift
FIRMING –This is a firming 2-in-1 product specially designed to smooth out fine lines in the eye area and around the mouth area in the long run. On the one hand, surface-active natural ingredients quickly ensure visible firming of the skin and wrinkle depth appears reduced. On the other hand, deep-action ingredients activate the skin’s natural regeneration processes with long-lasting skin-toning effect.
Retail price of the ILSACTIVINE Souffle De Beaute is RM368 (50ml), the Elixir Volume Plus is RM338 (50ml), and the Flash Lift is RM158 (5ml). The Isabelle Lancray products are available at over 40 beauty salons nationwide. For more information, log on http://www.cheerful.com.my/isabellelancray or contact Cheerful Beauteepro at 03-2141 9928/9037 or email: firstname.lastname@example.org.
After the presentation and launch, media were treated to a superb lunch at Bistro A Table in Section 17, Petaling Jaya. It was a 3 course meal and everything was just delicious.