Haagen-Dazs Launches Super-Premium Stick Bars In Five Flavours


DSCN1226Häagen-Dazs™, the world’s number one super-premium ice cream brand, unveils their newest range of Häagen-Dazs™ Stick Bars in custom-built fridges across three cities in the region this weekend to reward long-time fans of the brand.

On August 6th and 7th, Malaysians can unlock these new flavors with the hashtag #HDRaiseTheBar and enjoy their complimentary ice cream from these fridges at Publika Mall, Level G2 (Between The Social and Fat Boys).




Yes that’s right! If you happen to be at Publika this weekend, drop by the abovesaid area for your complimentary Häagen-Dazs™ Stick Bar and be among the first to try these creamy confections. This morning, I tried the Vanilla Caramel Almond and finished it in double quick time as it’s super delicious and even though I am not a fan of caramel because I am afraid it’ll be too sweet, this stick bar was just perfection.

The fridges unlocks on the strength of the crowd-sourced social media chatter reaching critical mass on haagendazsraisethebar.com.my and each unlocking launches a new flavor.

These five new flavour innovations from Häagen-Dazs™ have been expertly made with 100% no artificial colorings and additives and are available in single and multi-pack formats. The new Häagen-Dazs™ Stick Bars are available in five new flavours:

Chocolate Choc Almond is crafted with real Belgian cocoa combined with swirls of chocolate fudge, in coating of Belgian chocolate and crunchy almonds.

Green Tea & Almond flavour comes with the highest quality of matcha that gives a deeply intense, fragrant green tea flavor ice cream and is coated in Belgian chocolate and almonds.

Vanilla Caramel Almond has premium Madagascar vanilla ice cream with rivers of thick caramel sauce, in coating of Belgian chocolate.

Strawberries & Cream is ideal for anyone who wants to indulge in real fresh pieces of strawberries infused into the ice cream finished with a coating of velvety Belgian chocolate

Salted Caramel enrobes the intense flavours of salted caramel coated with Belgian Chocolate.

Häagen-Dazs™ has carefully chosen these five flavours that will appeal to the local palate. Häagen-Dazs™ scouts every corner of the world to source the best quality ingredients and the new Stick Bars truly highlight Häagen-Dazs™’ core philosophy of using real quality ingredients to produce their signature dense, rich and indulgent ice creams.

The new Häagen-Dazs™ Stick Bars are now in stores and available at RM9.90 for an individual bar or RM27.90 for a multi-pack.