Guardian Malaysia Most Voted Brand Awards Is Back For The 18th Year


dsc_1571Guardian Malaysia shoppers, get ready for the Guardian Malaysia Most Voted Brand (MVB)Awards, back for the 18th year. Once again, you will have the opportunity to vote for your favourite health and beauty brands and stand a chance to win some attractive prizes.

The annual brand appreciation season starts tomorrow and will close on 14 May. This year, more than 150 brands will vie for 64 categories of coveted awards. The voting format is also designed to gain an insight into the evolving needs of consumers, their fast-paced lifestyles and purchasing trends. Reflecting the digital lifestyle of the majority of today’s consumers, the voting process will continue to be conducted entirely in digital format, i.e. all voting will be done online.

The questions are aimed at enabling both Guardian and brand owners to better understand brand preference behaviour, as well as give an insight into demographics and segmentation of shoppers.

For the customers, a total of RM40,000 worth in travel vouchers and Guardian vouchers are up for grabs. The voting involves a simple three-step process, Spend, vote and submit with receipt code. All customers who submit their votes with a valid receipt will stand a chance to win one of 68 prizes. The prizes are as follows:

  • One (1) grand prize of RM10,000 travel voucher and RM2,000 in Guardian vouchers
  • Two (2) first prizes of RM5,000 travel voucher and  RM500 in Guardian vouchers
  • Five (5) second prizes of Guardian vouchers worth RM1,000
  • Sixty (60) consolation prizes of Guardian vouchers worth RM200

To be eligible to cast their votes, shoppers are required to spend at least RM10 at the store or online. Then log on to Voting can be done any time between 19 April and 14 May 2018.

The contest is open to those aged 18 and above. As proof of purchase, shoppers must keep the original Guardian receipt which contains the tax invoice number, store code number, date of purchase and purchase amount.