It’s well known that we Malaysians love food and that means watching or participating in cooking contests. Guardian Malaysia joined forces with celebrity chefs to create two exclusive recipes for healthy cooking to help Malaysians stay healthy throughout Ramadan. These recipes were created by MasterChef Malaysia Dr Ezani Farhana (Moroccan Chicken Tagine) and Chef Zam (Biryani Daging) and unveiled yesterday at the Guardian Cookout Challenge, a contest organised to encourage healthy cooking.
The rationale for the Cookout Challenge is to challenge Guardian customers to come up with healthy meals which they could prepare for themselves and their friends and families during the fasting month.
To help kick-start the effort, Guardian Malaysia enlisted the support of Chef Dr Ezani and Chef Zam to create the abovementioned two exclusive recipes, using several ingredients from the shelves in Guardian stores. In addition to the exclusive recipes, Guardian Malaysia also launched a loyalty programme, offering customers the opportunity to own a range of cookware that is especially suitable for healthy cooking. This is the attractive and high quality La Gourmet Shogun Black Diamond Collection, which will be available exclusively via Guardian Malaysia for a limited period of time.
To redeem the range of cookware at special prices, customers need to make a minimum purchase of RM30 with any of the 55 participating brands or a minimum purchase of RM40 from a non-participating brand. The main partners for the programme are Bio-Essence, Brands, Garnier, L’Oreal and Maybelline. The programme takes off on 6th June in Peninsular Malaysia stores and on 15th June in Sabah and Sarawak stores. The redemption ends on 2nd June 2017.
At the Cookout, the five teams of finalists selected through Guardian Malaysia’s social media platform were given the exciting challenge of interpreting the recipes and cooking them in their own unique style. They also had the opportunity to use the Shogun Black Diamond cookware to cook up their special editions.
The winners, Hidayat bin Masduki and Hazimah bt Md Sidik took home the entire range of Shogun Black Diamond cookware worth RM1.400 and RM500 worth of Guardian shopping vouchers. The other four teams each received RM200 worth of Guardian shopping vouchers.