Guardian Malaysia has launched a nationwide quest to find FOUR women who best fit the bill of ‘The Face Of Healthy Beauty’ to be its brand ambassadors. Soren Lauridsen, CEO, South East Asia, Guardian Health and Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty Contest. In our books, the Healthy Beauty is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first, and looks after her physical beauty too.”
Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors.
Touted as the first-of-its-kind in Malaysia, this search for ‘The Face Of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries are to be submitted online at https://theface.guardian.com.my.
Participants need to upload a 30 second video of themselves indicating “Why they want to be The Face of Healthy Beauty?”, one full length photo and one passport photo of themselves. Submissions can be made from now till 12 June 2019.
One hundred (100) shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1 Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.
In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oreal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemme).
Guardian customers can also vote from 8 July – 24 July 2019 on the microsite for their favourite finalist to be at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 votes, they need to purchase any item from Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.
If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.
Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019, QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer 4 questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.