Gleneagles KL ‘Don’t Ignore The Pain’ Campaign

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A recent survey conducted by Gleneagles Kuala Lumpur (GKL) indicated that more than 82% of respondents would only seek proper Orthopaedic treatment as a last resort to a persistent musculoskeletal problem. This discovery has prompted GKL to launch the ‘Don’t Ignore the Pain’ Campaign in efforts to raise awareness on the importance of proper orthopaedic care and health.

Gleneagles KL ‘Don’t Ignore The Pain’ Campaign aims to bring awareness to orthopaedic health

“GKL’s ‘Don’t Ignore the Pain’ campaign aims to bring awareness to orthopaedic health and care, in order to live a full and happy life. Many Malaysians feel inclined to grit their teeth and bear with the pain when in fact, long term solutions are often available to help them regain their full vigour and quality of life,” explained Dr. Ahmad Adzuan bin Abdul Rahman, Chief Executive Officer of GKL.

The ‘Don’t Ignore the Pain’ awareness campaign will run until December 2015. During this time, GKL will be conducting a series of roadshows around Klang Valley to educate members of the public about orthopaedic health and proper care. On top of free orthopaedic consultations by physiotherapists from GKL, participants will also be able to explore treatment options available for their conditions. To further motivate attendees to follow through in taking first steps towards proper orthopaedic treatments, they will also be offered a RM10 cash voucher for their first consultation at GKL.

“At GKL, we understand that seeking specialist care for orthopaedic problems may be very intimidating for many people. Our roadshows are organised with the hope to make it easier for people in chronic discomfort to seek the orthopaedic treatments or solutions they need, so that they can alleviate themselves from the burden of discomfort,” said Dr. Adzuan.

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GKL has also made efforts to extend the reach of their awareness campaign with the launch of an interactive microsite (www.dontignorethepain.com). This microsite has a self-diagnosing tool to help visitors get insights on what their chronic musculoskeletal discomfort may be a result of. It also aims to be a strong information resource on taking the first steps in getting the help that they need towards orthopaedic treatments.

“We are very committed in spreading awareness on orthopaedic health with this campaign. We are aware that some people may not be able to make it to the roadshows where there will be complimentary orthopaedic examinations. However, we believe in bringing the awareness to them with the help of the microsite that is accessible anywhere,” expressed Dr. Adzuan.

The public can also win a cash voucher that offers them the first consultation fee for only RM10 at Gleneagles KL if they participate in the online pain stimulator game “What Hurts?” by logging on to the microsite. Furthermore, participants also stand a chance to win a Garmin VivoFit worth RM400 when they play “What Hurts” and / or join the various campaign contests on Facebook.

“We are attempting to make the topic of orthopaedic care a more approachable discussion for Malaysians of all ages. We hope that this campaign helps shed some light on a topic that isn’t always discussed at home. GKL has a fantastic pioneering team of orthopaedic experts and technology to help patients get the long term solutions that they need to live a full, healthy and happy life,” said Dr. Adzuan.

The GKL Centre of Excellence in orthopaedics provides patients with end-to-end, cutting edge orthopaedic solutions in a simple, one-stop destination. With a strong team of pioneering physicians in orthopaedics and sports medicine, patients are provided the dedicated care that they need to optimize their physical capabilities after an injury or trauma.

For more information on GKL’s ‘Don’t Ignore the Pain’ campaign and Orthopaedics at GKL, please visit www.dontignorethepain.com or call (603) 4141 3000.

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