Grip X, a product by Faber-Castell Malaysia today celebrates the diversity of Malaysia with LAT, Malaysia’s favourite cartoonist. The celebration unveils three of LAT’s exclusive drawings on Malaysia’s festivities, i.e. Hari Raya, Deepavali and Chinese New Year, hand-drawn using Malaysia’s favourite ballpen, the Grip X.
The Grip X, a pen that is designed for all walks of life became Malaysia’s favourite ballpen and a pen that is loved by all races since its launch in 2010. One piece is sold every 3 seconds and with a total of 11 million pieces sold in 2018. It is an affordable, feature-packed ballpen that comes with the following features:
- super smooth due to its low viscosity in ink technology
- writing comfort attributed by its ergonomic design with a triangular grip barrel
- a retractable mechanism
The Grip X is popular for various usages including writing, doodling and sketching. Comes in point sizes of 0.4, 0.5, 0.7, 1.0 and with three colour options of black, blue and red.
LAT used the Grip X with a combination of different point sizes in black, blue and red to produce the three pieces of drawings. The drawings of the festivals represent the major races n Malaysia and they will be used on Faber-Castell Malaysia’s social media platforms.
According to Managing Director of A.W. Faber-Castell (M) Sdn Bhd Mr. Andrew Woon, LAT is an ideal partner for the upcoming Merdeka and Malaysia Day celebrations because he is an iconic Malaysian cartoonist who is loved by all Malaysians.
The Grip X with LAT’s cartoon is available nationwide at all bookstores, departmental stores and hypermarkets with multiple pack forms from the buy 3 get 1 free promo pack, the normal pack of 3 and the 40 pieces tub.