dressingpaula launched its new store this afternoon located on the first floor (Lot F-047) of MidValley Megamall. The launch of its new store also coincided with the launch of its 2015 Spring/Summer Collection. The store covers a total surface area of approximately 1,100 square ft. on a single level and is dedicated to women’s read-t0-wear collection and accessories.
Visitors to dressingpaula MidValley today get to enjoy a 20% discount storewide and other selected items at a special price
The 2015 Spring/Summer Collection features classic pieces wit a modern twist, is centred on dressingpaula’s vision of ‘Women Before Clothes’. Combining staple wardrobe pieces with minimalistic designs and colours, the collection sees the inclusion of materials such as jacquard, brocade, neoprene, chiffon, netting, tweed and satin elements with basic wardrobe shades of pastel. nude, grey, white and navy.
Themed around springtime, dressingpaula’s latest collection features embossed florals, paisley and abstract brush strokes. For that edgy look, the collection also incorporates geometric checks and typography metallic prints. The key items from the collection include classic and floral pieces that can be put together for a business look or a springtime casual look. They include A-line dresses and skirts in both floral and fierce prints – a feminine cut perfect for every body shape. The collection also includes box cut jackets and tops – that works well over A-line skirts or pants, chiffon coloured blouses – a must-have for the fashion-conscious woman, asymmetrical dresses – a welcome change to show off great legs, embossed floral A-line pleated maxi dresses and lastly, jacquard shorts – ideal for casual daytime outing.
The 2015 Spring/Summer Collection is priced from RM59.90 to RM189.90.