As a century-old leading denim brand, Levi’s® has never stopped exploring new designs and innovations. This year’s Chinese New Year collection features a mixture of various traditional Chinese New Year elements and a wide range of trendy street styles. For the year of the dog, Levi’s® has a special dog paw logo. Elements of red were infused with denim to bring stylish and unique options to welcome the New Year.
The men’s collection features the 512™ Slim Taper Fit and 502™ Regular Taper Fit in advanced stretch fabrics that are not only comfortable, but also soft. Jeans show a printed message when rolled up at the hem. Jeans, truckers and sweatshirts and a reversible bomber, take inspirations from street style. This style fused with embroidered details, are both a nod to Chinese culture and the embroidery trend. There are denim shirts, red plaid shirts with double-layer fabrics and trendy polka dot shirts with long sleeves.
For ladies, this year’s collection continues to feature the 711 Skinny Fit and 721 High-Rise Skinny Fit. The jeans are designed exclusively for Asian women to give them a chic silhouette. Matched with embroidered flower patterns, the jeans go perfectly with flats, heels and boots. Whichever style you choose – colourful street style or charming feminine style, it is designed to flatter and fit.
