Considered the gold standard in germ protection, Dettol has further strengthened its line of innovative products with the addition of Dettol Gold. Formulated to deliver 100% better protection versus other antibacterial body wash (as tested against indicator organism), this new range of body cleansing products cleanses without stripping away skin’s natural moisture. It comprises body wash, bar soap and liquid hand wash in tow exciting variants – Classic Clean & Daily Clean.
Speaking at Dettol Gold media launch, Mr Matias Caride, Marketing Director of RB Malaysia and Singapore explained the rationale behind the Dettol Gold innovation. Caride said : “Germs nowadays are constantly evolving, and over time, they become more resistant towards anti-bacterial products. When that happens, it’s easier to get sick, especially for children because their immune systems are not as developed as that of adults’. That’s why it is extremely important for us to stay innovative by rolling out products with the latest anti-bacterial science and improved germ-kill efficacy to ensure our consumers, who already have so much trust in us, stay even better-protected than before.”
Just like every modern mum, celebrity Scha Alyahya understands the importance of keeping her family happy and healthy. The actress, entrepreneur and mother to 2-year old Lara Alana juggles many roles in a day. She is a fan of the lemongrass oil fragrance in Dettol Gold and is confident that the Dettol Gold range will give her daughter the ultimate germ protection.