Crabtree & Evelyn “A Secret Garden Adventure” Campaign



In conjunction with its Secret Garden Holiday 2013 Collection, Crabtree & Evelyn launched its biggest campaign for 2013 – “A Secret Garden Adventure” as its road shows and Crabtree & Evelyn nationwide. The campaign invites its consumers and fans to unlock the magical world of a secret Garden through stimulating activities.

An interactive activity, “A Secret Garden Adventure” is an online and on-ground activation platform where consumers and fans are invited to take a walk with Crabtree & Evelyn at any of its road shows including Pavilion KL & One Utama or at all Crabtree & Evelyn stores nationwide. Fans are also invited to experience the festivity and excitement of the Secret Garden Collection through an inter-active photo-taking activity.


The mechanisms:

  • Fans to pick their favourite Crabtree & Evelyn Secret Garden items, backdrops or props available at all stores and selected road shows to creatively mastermind their photo.
  • Snap a creative photo of themselves (with the props) at any Crabtree & Evelyn stores or selected road shows.
  • To participate, simply post the creative photo they have taken onto their own Facebook and set it as their Facebook profile picture until 27th December 2013.
  • Submit their Facebook Profile link by visiting the contest app on Crabtree & Evelyn Malaysia Facebook Fan Page before 25th December 2013. Fans who submit their entry before 15th December will be entitled to a surprise participation reward.

“A Secret Garden Adventure” started from 1st December 2013 and will end on 25th December 2013 and is hosted at Crabtree & Evelyn Malaysia Facebook Fan Page.

Announcement of the most creative photo will be made on the first week of January 2014 through Crabtree & Evelyn Malaysia Facebook Fan Page.

Prizes include:

  • Grand Prize : 3 x iPhone 5c
  • Consolation Prizes : 20 x Crabtree & Evelyn RM50 Cash Voucher