Beauty News and Launches

Cosme Decorte Launches Cellgenie

February 12, 2015

2144

Oxidation starts sooner than we think! Just like a freshly cut apple turning brown when left in the open, our skin also experiences oxidation or in layman’s terms, ‘becoming rusted as substances react with oxygen’. From a beauty perspective, active oxygen attacks our skin and body cells like lipid, protein and DNA, thereby damaging the cellular membrane. Eventually, this will lead to dark spots, wrinkles, sagging and dullness.

Although fine lines, age spots and sagging only show on your skin in your 30s, the actual damage of your skin cells begins as early as in the 20s. The best way to slow down and reverse signs of ageing lies in a solid prevention regime.

Backed by 25 years of anti-oxidation research, Cellgenie is an early anti-ageing skincare range to prevent skin concerns like oxidation and sagging. When our cells are exposed to active oxygen, the tension factor or elasticity inside our fibroblast cells (Vinculin) weakens. Fibroblasts are cells that produce collage, elastin and the matrix to control the firmness and elasticity of the face. However, it is Vinculin or the tension factor that plays the most important role in grasping and tightening up the collagen in our skin. Due to cell damage caused by oxidation, it weakens and fails to to work properly, causing the skin to sag.

Cellgenie is the perfect starting point for new Cosme Decorte users who want a luxurious skincare experience as well as superior benefits. The Cellgenie products feature a new powerful and precious ingredient known as Andrographis Paniculata Extract which took 10 years to develop. It enhances the self-defense capability of fibroblast cells so that they become less prone to damage. At the same time, it acts to turn on our skin’s anti-oxidant switch, thus preventing the decline of Vinculin or the tensile factor in our skin cells. It is Vinculin that keeps our cells intact and maintains the skin’s firmness and elasticity. As a result, Vinculin continues to maintain its tightening abilities to resolve signs of early ageing, allowing our skin to look younger, firmer and supple for a longer period of time.