This Hari Malaysia, CoolBlog Malaysia has launched Rasa Rasa Malaysia, its new range of colourful flavours catered to Malaysian taste buds. The new drinks were unveiled in conjunction with the celebration of Merdeka and Malaysia Day, incorporating flavours that are distinctly Malaysian and derived from local desserts.
The launch event was also attended by International Celebrity Chef Anis Nabilah and Malaysia’s Number One Rapper, Altimet. Anis wowed the audience with her preparation of the “Nyonya Curry Laksa” which was the perfect complement to a Rasa-Rasa Malaysia drink, and Altimet showed off his creative side by freestyling a 30-second rap on CoolBlog and the cool elements of the new range of drinks.
“This new range of flavours is a localisation of our favourite tastes and fully portrays our country. It was an undertaking all of us at CoolBlog really enjoyed and we hope that these flavours would give Malaysians something to look forward to,” said Keith Loh, Chief Executive Officer of CoolBlog Apps Sdn Bhd.
Anis Nabilah said, “Food is something very close to my heart, and I believe food is something that makes us inherently Malaysian. I am thrilled to be given the opportunity to demonstrate my perfect version of this special dish, and I certainly feel it will gel well with the new Durian Cendol Smoothie.”
In addition to the new drinks, CoolBlog also embarked on a nationwide search to find out what is cool about Malaysia. Apart from standard answers such as Football and Culture, the number one cool factor for Malaysia is, unsurprisingly, ‘Food’.
“Truly, through this exercise, it proved to us how proud Malaysians really are of our country and why they chose to make Malaysia their home. This is proof that although all Malaysians are unique and different, one thing unites us all, and that is Food,” Keith concludes.
CoolBlog is a well-known Malaysian brand that is growing internationally. Based on a concept of combining local Malaysian desserts with global flavours, CoolBlog is the leading innovator of ice-blended and smoothie based beverages in Malaysia. CoolBlog aims to innovate and create great, beautifully crafted dessert beverages that Malaysians can be proud of.
CoolBlog’s new product menu will be available at all kiosks. For more information about CoolBlog, log on to their Facebook page.