Having a dandruff problem can really dent one’s confidence and it’s horrifying to see those white flakes between hair or at the tip of shoulders. Is there an affordable solution to this annoying problem? There sure is as CLEAR has just launched one of the most advanced systems yet in treating and preventing recurring dandruff, as well as nourishing hair and scalp for continuous protection.
CLEAR has also refreshed the packaging for CLEAR Women and CLEAR Men. With the unveiling of the new CLEAR, the brand is also on a mission to restore confidence and boldly advocate that people should have nothing to hide when it comes to their hair.
The scalp’s defensive barrier can be compromised by everyday environmental and physiological pressures, allowing a fungus called Malassezia to populate its surface, breach its shields and cause skin cells to shed abnormally. The result is dandruff.
Current anti-dandruff shampoos in the market are formulated and focused on combating Malassezia as the answer to consumers’ dandruff issues. The new CLEAR is formulated to also nourish hair and scalp for continuous protection.
The product of fifteen years of research and development at its scalp research institute in Paris, CLEAR is a comprehensive hair care range of shampoos that contain a clinically proven, breakthrough formula that activates the scalp’s natural protection layer, helping prevent dandruff from recurring. With the understanding that both men and women’s hair needs and situations are different, CLEAR has formulated different solutions for both men and women that specifically address those hair challenges.
CLEAR Anti-Dandruff Shampoo restores confidence of men & women
Men’s scalp are more prone to dandruff due to the differences in their lifestyle, as well as environmental factors. It is physiologically disposed to higher sebum levels an tends to lose more protein than women. With that in mind, Unilever’s CLEAR Scalp Experts have engineered a customized male-specific formulation to offer gender targeted solutions. It contains Bio Nutrium 10 that harnesses the power of patent-pending Climbazole that not only stops dandruff at its source but is known to increase the production of protein, an essential building block for stronger skin cells, to help optimise the scalp’s ability to protect itself.
Formulated with Nutrium 10, a unique and powerful blend of deeply nourishing nutrients, CLEAR’s proprietary technology system significantly improves scalp condition, helps restore its defensive barrier and delivers effective “dandruff-proofing” technology. It is also clinically proven to help restore lipids, a vital structural component of cell membranes.
Joining forces with CLEAR Malaysia to convey this powerful and inspiring message of confidence are multi-award winning actor Shaheizy Sam and the beautiful, multi-talented Juliana Evans. CLEAR has started a global initiative to recruit 2 million consumers who are willing to take the pledge to confidence by adopting the healthy habit of using CLEAR shampoo on a daily basis. The campaign has also trickled down to Malaysia, where CLEAR is challenging local consumers to take a similar pledge. From 12 May to 12 July, consumers can log on to https://wwwclearmalaysia.com/bareitall upload the best looking image of themselves on an existing template and submit their entry as the pledge to the movement and kickstart their daily anti-dandruff shampoo usage regime.