Juniper
In conjunction with the holy month of Ramadan and the upcoming Hari Raya Aidilfitri festivities, CIMB Bank Berhad (“CIMB” or “the Bank”) is driving its purpose of Advancing Customers and Society with action at CIMB OCTOFest, a series of specially curated events, bringing together commerce, community and culture to deliver more meaningful experiences. At the same time, CIMB OCTOFest empowers micro, small and medium enterprises (“MSMEs”) to accelerate digital payment adoption, reward customers with meaningful festive offerings, and uplift underserved communities.
Toni Darusman, Group Chief Brand and Marketing Officer of CIMB said, “Ramadan and Hari Raya Aidilfitri are a time of connection, compassion and togetherness – one of the most important periods for both families and businesses. With CIMB OCTOFest, our goal is simple, to bring people together, share blessings, and celebrate the spirit of the season. That is why our theme this year, Semua Lebih Hebat dengan CIMB, highlights how every moment becomes more meaningful when we experience it together. In today’s evolving landscape, traditions can sometimes be overlooked and seen as inconvenient. CIMB upholds these traditions that are synonymous with our community, making Ramadan–Raya celebrations more rewarding, seamless and impactful. Guided by our Kita Bagi Jadi spirit, we are helping traditions thrive by ensuring they remain relevant and accessible. We are also creating real economic opportunities for MSMEs while delivering meaningful value to our customers as they prepare for Hari Raya. From digital enablement and exclusive festive deals to community outreach, CIMB is here to make what truly matters a Big Deal.”
One of the highlights of CIMB OCTOFest is a curated three-day festive Raya event held in collaboration with KL Foodie, from 6 to 8 March 2026, at MyTOWN Shopping Centre. The event brings together more than 50 local vendors alongside cultural showcases and live performances. In addition, CIMB OCTOFest was also held at the buzzing Ramadan bazaars at TTDI and Bangsar.
Visitors can enjoy different experiences at CIMB OCTOFest this weekend from sampling popular festive delicacies and exploring local brands from Malaysia, Indonesia and Singapore at the ‘Rumah ASEAN’, participating in batik tie-dye workshops and sand art activities at ‘Rumah Riang CIMB’ to enjoying live performances by popular artist, Bella Astillah and CIMB’s Rising Start stars Scha Nuril and Firdaus. Many activities such as the Big Congkak Challenge, a Giant Batu Seremban court, Teng-Teng, Karaoke Raya, duit raya giveaways, Special Teh Tarik Show, bubur lambuk distributions, Ramadan–Raya workshops and the CIMB Hadiah Raya Challenge have been lined up for the public. Brand Partners Ervin Chang, professional golfer, and Amer Harris Jefry, motorsports athlete, as well as social media influencers Pinn Yang and Mad Noor will join in the festivities too.
CIMB engagement touchpoints provide digital payment solutions, exclusive rewards participation and simple financial education support for both visitors and vendors. By encouraging QR payments via CIMB OCTO and CIMB OCTO Biz, the Bank continues to reinforce its push towards cashless transactions among micro and small businesses. Customers who spend via QR payment on CIMB OCTO will receive special merchandise, while entrepreneurs benefit from improved transaction efficiency and enhanced cash flow during the festive season.
For further information on CIMB OCTOFest, please visit cimb.com.my/octofest2026. Terms and conditions apply.
