CeraVe, the world’s leading dermatological skincare brand, marked its official launch in Malaysia, making its products available at major pharmacies across the country. With a focus on addressing prevalent skin issues in Malaysia, such as sensitive skin, dry skin and atopic dermatitis resulting from damaged skin barrier, CeraVe introduces its six-core products to cater to diverse skincare needs.
CeraVe’s journey began in 2005 with the recognition that dermatological skin issues often stem from decreased levels of ceramides in the skin resulting in disrupted skin barrier and this in turn causes skin dehydration, dryness, and irritation. Drawing upon this scientific understanding, a panel of certified dermatologists formulated CeraVe with human skin-identical ceramides (Ceramide 1, 3, and 6-II), fatty acids, and other lipids, delivered effectively through MultiVesicular Emulsion Technology (MVE). This innovative technology not only restores skin barrier function but also provides long-term moisturisation with just one use, helping to retain moisture for healthy and comfortable skin.
Ashlee Ng, General Manager of L’Oreal Malaysia’s Dermatological Beauty Division, emphasised the importance of accessibility to dermatologist-backed products, stating, “With only one dermatologist for every 241,000 people in Malaysia, many individuals lack access to professional skincare recommendations. CeraVe, globally recognised for its efficacy in restoring the skin’s natural barrier, aims to bridge this accessibility gap for Malaysians.”
“As compared to regular moisturisers with a single release formulation, CeraVe’s unique MVE technology delivers and releases essential ceramides throughout the day after just one application, resulting in prolonged hydration. This helps with ensuring the skin is constantly hydrated and improving skin health. We are committed to expanding access to skincare products like CeraVe in Malaysia, while also empowering individuals with knowledge, as this will greatly contribute to improved skin health for many.” Ng added.
The launch event featured a panel discussion focusing on the skin barrier’s crucial role in maintaining overall skin health. Experts emphasised the crucial need to protect and restore the skin barrier, with poignant real-life accounts from individuals grappling with skin conditions like psoriasis and eczema reinforcing the necessity for effective skincare solutions. Furthermore, brand representatives elaborated on CeraVe’s ground-breaking formulations and unwavering commitment to nurturing a healthy skin barrier.
The formulation of CERAmides with MVE technology led to the creation of CERAVE, an affordable, accessible, and therapeutic skincare solution for all. Developed and recommended by dermatologists worldwide, CeraVe offers a line of skincare products to help restore the skin’s natural barrier.
o Moisturising Cream – Suitable for users who have dry to very dry skin, the moisturising cream provides 48-hour hydration.
o Moisturising Lotion – Suitable for people with normal or dry skin, the lightweight oil-free formulation provides 24-hour hydration.
o Foaming Cleanser – This gentle foaming cleanser removes dirt, oil, and makeup without making skin feel tight or dry.
o Hydrating Cleanser – The Hydrating cleanser gently cleanses, removes excess oil, and refreshes your skin without disrupting the skin barrier.
o AM Facial Moisturising Lotion – A broad-spectrum SPF 30 Moisturiser that provides continuous hydration and daily protection against UV damage.
o PM Facial Moisturising Lotion – Hydrate, calm, and soothe your skin while protecting the skin barrier.
