Biotherm Launches New Brand Platform, Blue Science

0
1665

Biotherm’s Scientific Director, Dr. Elisa Simonpietri-Baronhiel was in town recently to launch the brand’s new platform, Blue Science. In line with this new platform, Biotherm counters and products will be taking on a new look in May. This is to reflect the next generation of Biotherm.

In 1952 a visionary biochemist, Jeanne Marissal first seized upon the idea of adding plankton from the mountainous thermal springs of Molitg-Les-Bains to skincare. This marked the naissance of Biotherm, three billion  years after plankton appeared on the earth.

For 60 years, Biotherm’s biologists have researched the life mechanisms of the skin, discovering the remarkable efficacy of other active ingredients to create effective associations with thermal plankton, vitreoscilla filiformis.

Today, Biotherm’s researchers have pooled this proven expertise in microorganism cultivation, together with the most modern biotechnological techniques to develop a new Blue Biotechnology Platform, a platform headed by L’oreal Research pioneering the responsible exploration, extraction and cultivation of brand new active ingredients from aquatic biodiversity.

LEAVE A REPLY