Beers & Cheers With Carlsberg Malaysia’s Premium Festive Campaign


festive-xmas-posm-bannerIt’s that most wonderful festive and celebration time of the year again. This time, Carlsberg Malaysia wants to bring you closer to your loved ones with a moment of togetherness, to celebrate this festive season together with its family of premium
beers – Asahi, 1664 Blanc, Connor’s and Somersby.

Running from 8 November till 26 December 2021, this Premium Festive Campaign offers beer, stout and cider lovers a chance to win attractive prizes collectively worth up to RM250,000.

“In this joyous and festive season, we wish to bring our consumer together and elevate their Christmas and new year celebrations with our quality premium beers.” said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

“2021 has been another challenging year. We have learned the importance of togetherness in the face of hardship and we hope that our beers can bring people together as we move forward to better times ahead. This campaign also comes with exclusive Advent Calendar that is full of surprise. We hope that consumers are able to recreate joyous moments at home with our premium beers, whilst having that touch of excitement of unwrapping our Christmas gifts just like back in pre-pandemic days”, she shared in joy.


At participating hypermarkets, supermarkets, and e-commerce sites, shoppers simply need to make a purchase of RM120 worth of any participating brands (Asahi, 1664 Blanc, Connor’s and Somersby) in a single receipt to stand a chance to win many prizes, including five Grand prizes of SMEG 50’s Retro Style Mini Fridge valued at RM 9,955 each.

Other prizes include Kitchen Aid Stand Mixer worth RM 3,199 (20 units), LeCreuset Round French Oven worth RM 1,950 (40 units), and Marshall Kilburn 2 Speaker worth RM 1,399 (60 units). Eligible participants will also be entitled to one WMF cutlery set worth RM 60 during the promotion period.

To spread the Christmas cheers and excitement in this festive season, consumers can also purchase an Advent Calendar Box Surprise, comprising 12 cans of Carlsberg’s  premium beers, exclusively at Carlsberg Official Store on Shopee. Shoppers also stand a chance to win Shopee vouchers or be one of the lucky winners to win prizes such as Ipad, Airpod, Montblanc pen and wallet, and more/

All promotions and contest are open to non-Muslims aged 21 and above.