Juniper
Abbott, a global healthcare company and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, are coming together to help improve nutrition at every stage of life for people in Malaysia. Nutrition for the Whole Family, a regional initiative across six countries including Malaysia, will be held on Shopee Super Brand Day in May.
The Nutrition For The Whole Family campaign aims to nurture families to live fuller lives through good nutrition, and through this program, families will receive nutrition tips, nutrition shopping guide and get to select a range of Abbott’s science-based nutrition products for children and adults.
Today, consumers are prioritizing their health by being more mindful of their diets[[1]]. Eating is no longer just about taste and sustenance – nutrition has become a key element in living better and healthier. Malaysians are adopting a healthier diet and complementing it with nutritional supplements[[2]].
More people are shopping for health-related products such as nutritional supplements online, with the Health category on Shopee growing year-on-year. To meet the growing demand online, Abbott and Shopee want to support families in choosing the right nutrition products for their needs. Abbott brands participating in the campaign include Ensure, Glucerna, PediaSure, Similac Gain Plus/Kid Gold, Similac Intellipro & Isomil Plus. Through Shopee’s suite of engagement tools, consumers can look forward to fun ways to improve their nutrition.
Dr. Jose Dimaano, Medical Affairs Director Asia-Pacific at Abbott, says, “Proper nutrition is the foundation for living your best life. That’s why Abbott strives to strengthen communities around the region through the power of science-based nutrition as we believe that with good nutrition, every stage of life can be a healthy one. By partnering Shopee, we can empower more families to choose nutritious food, by providing valuable information and tips as well as a range of specialized nutrition products to eat healthy.”
Ian Ho, Regional Managing Director at Shopee, says, “It is crucial for consumers to get access to reliable information when shopping for health-related products. As such, we’re happy to work with Abbott, a globally trusted brand, to launch this campaign that educates consumers on nutrition in a fun and interactive way. We invite consumers to join us and learn about science-based nutrition tips, as well as shop for Abbott’s high-quality nutritional products with exclusive deals and vouchers through this Super Brand Day, in conjunction with our ongoing 6.6 Awesome Sale campaign.”
Starting 30 May, shoppers can access special content features, including:
- Nutrition Tips: A healthy immune system is supported through good nutrition. Consumers can receive nutrition tips on the Abbott Mommy Scoop Facebook page to discover the different nutrients and how they help fight against illnesses and infections.
- Shopping Guide: Good nutrition starts with making smart choices in the store. Abbott product listings on the Shopee platform will feature the nutrition benefits of the products to help consumers select the right specialized nutrition supplement according to their needs.
Find out more about Abbott’s Nutrition for the Whole Family at https://www.facebook.com/AbbottMommyScoop, or visit the official stores of participating brands on Shopee:
Ensure & Glucerna – https://shopee.com.my/ensure.os
Pediasure – https://shopee.com.my/pediasure.os
Similac Gain Plus/Kid Gold & Isomil Plus https://shopee.com.my/similac.os
Similac Intellipro https://shopee.com.my/similacintellipro.os
[[1]] FMCG Gurus (2020). How Has COVID-19 Changed Consumer Behaviour. https://fmcggurus.com/reports/fmcg-gurus-how-has-covid-19-changed-consumer-behaviour/
[[2]] FMCG Gurus (2020). How Has COVID-19 Changed Consumer Behaviour. https://fmcggurus.com/reports/fmcg-gurus-how-has-covid-19-changed-consumer-behaviour/
