Shu Uemura Launches New Eyeshadows & Blushers

Eyeshadows
Blushers
Shu Uemura launched its new eyeshadows and blushers at MidValley’s Centre Court today. The eyeshadows are in pearl, matte, metallic, iridescent and glitter textures and do not come in casings. Instead, the customer has to purchase palettes a la Inglot’s Freedom System.

 

All the eyeshadows have that “WOW” factor, even the mattes. I was gobsmacked when I swatched some of the colours as the textures are much improved from their predecessors. Colour pay-off is excellent and the majority of colours are astonishingly beautiful. The eyeshadows are divided into 5 categories (15 shades in each category except for Line (dark) with 10 shades), namely:-

 

(1) Accent (vivid/glitter) – the yellows are matte but incredibly bright and unlike most mattes I’ve seen;

 

(2) Define (medium) – some lovely pastel purples here;

 

(3) Highlight (light) –  some of the best highlight colours I’ve seen are in here;

 

(4) Base colour (soft) – gorgeous teals and light blues as well as other pastels; and

 

(5) Line (dark) – eyeliner colours which are intensely dark.

Whether you are looking for highly pigmented, metallic, glittery or matte eyeshadows, there’s something for everyone in the collection of 58 eyeshadows. The eyeshadows are now RM60 (previously RM65 with flimsy casings) but the amount of eyeshadow is now reduced to 1.4g (previously 2.1g, what a huge difference!). 2 shadow refillable palettes cost RM28.

 

The blushers are now RM76 each but I’m not sure whether they are also reduced in amount. There is a promotion at the Shu Boutique in MidValley now where with every purchase of RM100 and above, you get RM10 off your next purchase.

Juniper

City slicker, prolific blogger and food lover who loves to review products and food & everything else in between.

Related Posts

Avon Launches In Watsons Nationwide, Bringing Its Iconic Fragrances To More Malaysians

AVON Perfect Nonsense Avon, one of the world’s leading beauty brands, announced a new partnership with Watsons, Asia’s No.1 health and beauty retailer, bringing its best-selling fragrance range to Watsons…

Eucerin Dermopure Clinical Ushers In A New Era Of Acne Care With Confidence

Charis Chan, Marketing Manager of Eucerin Malaysia & Singapore introduced Dermopure Clinical as a new-generation acne care range, designed not only to treat acne, but also to target post-acne marks…

Leave a Reply

Your email address will not be published. Required fields are marked *

You Missed

Rework.com Launches Agentic OS To Help Malaysian Businesses Enter The Intelligence Age

  • By Juniper
  • September 18, 2026
  • 10 views
Rework.com Launches Agentic OS To Help Malaysian Businesses Enter The Intelligence Age

Watsons Biggest Health & Beauty Expo 2026 Is Back

  • By Juniper
  • September 18, 2026
  • 17 views
Watsons Biggest Health & Beauty Expo 2026 Is Back

Ahmad Tea Celebrates 40 Years Of Tea Craftsmanship, Heritage And Distinction

  • By Juniper
  • September 17, 2026
  • 19 views
Ahmad Tea Celebrates 40 Years Of Tea Craftsmanship, Heritage And Distinction

NIVEA Turns Sweat And Stain Concerns Into Fresh, Fragrance-Led Confidence At Keretapi Sarong 2026

  • By Juniper
  • September 17, 2026
  • 21 views
NIVEA Turns Sweat And Stain Concerns Into Fresh, Fragrance-Led Confidence At Keretapi Sarong 2026

Wellness Elevated: Malaysia’s Largest Women’s Wellness Gathering Returns For Its Biggest Edition Yet

  • By Juniper
  • September 15, 2026
  • 35 views
Wellness Elevated: Malaysia’s Largest Women’s Wellness Gathering Returns For Its Biggest Edition Yet

“Remarkable Shandong” Agricultural Trade Expo 2026 Returns To Malaysia With Nearly 100 Companies And Over 1,100 Products

  • By Juniper
  • September 14, 2026
  • 44 views
“Remarkable Shandong” Agricultural Trade Expo 2026 Returns To Malaysia With Nearly 100 Companies And Over 1,100 Products