Crabtree & Evelyn "A Secret Garden Adventure" Campaign

In conjunction with its Secret Garden Holiday 2013 Collection, Crabtree & Evelyn launched its biggest campaign for 2013 – “A Secret Garden Adventure” as its road shows and Crabtree & Evelyn nationwide. The campaign invites its consumers and fans to unlock the magical world of a secret Garden through stimulating activities.

An interactive activity, “A Secret Garden Adventure” is an online and on-ground activation platform where consumers and fans are invited to take a walk with Crabtree & Evelyn at any of its road shows including Pavilion KL & One Utama or at all Crabtree & Evelyn stores nationwide. Fans are also invited to experience the festivity and excitement of the Secret Garden Collection through an inter-active photo-taking activity.

The mechanisms:

Fans to pick their favourite Crabtree & Evelyn Secret Garden items, backdrops or props available at all stores and selected road shows to creatively mastermind their photo.
Snap a creative photo of themselves (with the props) at any Crabtree & Evelyn stores or selected road shows.
To participate, simply post the creative photo they have taken onto their own Facebook and set it as their Facebook profile picture until 27th December 2013.
Submit their Facebook Profile link by visiting the contest app on Crabtree & Evelyn Malaysia Facebook Fan Page before 25th December 2013. Fans who submit their entry before 15th December will be entitled to a surprise participation reward.

“A Secret Garden Adventure” started from 1st December 2013 and will end on 25th December 2013 and is hosted at Crabtree & Evelyn Malaysia Facebook Fan Page.

Announcement of the most creative photo will be made on the first week of January 2014 through Crabtree & Evelyn Malaysia Facebook Fan Page.

Prizes include: