As we edge closer to 12.12, let’s take a look at 10 interesting facts you might not know about one of the most popular coffee brands as well as restaurant chains in the country. Trust us, you wouldn’t want to miss out on no. 6!
- Ipoh mali!
OLDTOWN White Coffee is a proudly Malaysian brand established in the year 1999 in Ipoh, Perak. The brand manufactures instant beverage mixes and products in addition to operating over 200 cafes throughout Malaysia and the region. OLDTOWN White Coffee continuously strives to provide quality white coffee to Malaysian households and the food service industry.
2. Dutch connection
In early 2018, the OLDTOWN White Coffee brand was wholly acquired by JDE Peet’s, the world’s largest pure-play coffee and tea group, serving approximately 130 billion cups of coffee and tea in 2019 in more than 100 countries around the world. Iconic household names under JDE Peet’s include Peet’s, Jacobs, L’OR, Senseo, Tassimo and TiOra, Douwe Egberts, Stumptown, Super, Pilão, Moccona, Mighty Leaf and Pickwick as well as Maison du Café in France, Marcilla in Spain, Harris in Australia and Bravo in Greece.
3. Available in more than 17 countries worldwide
The good times shared through OLDTOWN White Coffee 3-in-1 products are not only enjoyed by Malaysians. OLDTOWN White Coffee products are exported to more than 17 markets worldwide including Singapore, Indonesia, Philippines, Thailand, Brunei, Myanmar, Cambodia, China, Hong Kong, Macau, Taiwan, Australia, New Zealand, United Kingdom, Netherlands, USA, Canada and South Korea.
4. From sachets to RTD Can Drinks
The deliciousness of OLDTOWN White Coffee can be enjoyed even while you’re out and about on a busy day thanks to the RTD Can Drink with three unique flavours, each with their own distinctive taste. Indulge in the rich and aromatic Classic, the bold and nutty Hazelnut or the thrilling double flavour of Salted Caramel all in a can. They’re convenient and tasty so you can enjoy The Perfect Sip, Crafted on the go!
5. You can get OLDTOWN White Coffee delivered right to your doorstep
Craving for some of OLDTOWN White Coffee’s goodness but don’t feel like heading out? Fret not as you can simply order online from the brand’s extensive list of instant coffee and milk tea series via the OLDTOWN White Coffee Flagship Store on Shopee. Just a few clicks and great coffee is on your way.
6. The 12.12 Year End Sale is here
In conjunction with Shopee’s 12.12 Birthday Sale which takes place from now till 12 December, OLDTOWN White Coffee will be running its own Year End Sale with eye-catching deals not to be missed. Look out for the OLDTOWN Nan Yang Roasted White Coffee O that’s going for 32% off, and OLDTOWN White Coffee 3 in 1 Classic and OLDTOWN White Coffee 3 in 1 Hazelnut with 23% off, among other promos on OLDTOWN White Coffee’s Shopee store. Be sure to keep your reminders on as these special deals will only be available on 6 December. Psst, a quick tip – for smoother checkouts throughout the sale, top up and use your ShopeePay accounts. You can thank us later.
7. OLDTOWN White Coffee’s Dark Roast variant can only be found online
The deliciously dark and creamy OLDTOWN White Coffee Dark Roast is an online exclusive product which can be purchased on the brand’s Shopee store. Available in Original and Hazelnut variants, it is made from dark coffee beans roasted at high temperature; it is less acidic and sweet with a smoky bittersweet note at the first sip. Sumptuous indeed
8. The Ultimate ASMR White Coffee Experience
Did you know that there is an Ultimate ASMR White Coffee Experience video by OLDTOWN White Coffee on YouTube? Well, now you do! Take your coffee experience up a notch by watching this satisfying video – https://www.youtube.com/watch?v=zpeRPVUhiKk
9. More than just coffee
Has it ever crossed your mind that OLDTOWN White Coffee products can be used in preparing meals? Try this recipe for a start, as a special coffee-infused dish.
Fried chicken – Preparation: Combine 1 tbsp of OLDTOWN Black Series Enrich together with 1 tbsp of paprika, garlic powder, ground cumin, salt, brown sugar and cayenne (optional) in a large bowl. Then mix and marinate the chicken for at least 2 hours in the refrigerator before proceeding to bake or grill! (Tip: You can also store the marinating sauce in a well-sealed container and use it the next time.)
10. OLDTOWN uses premium ingredients and a special roasting process to make the best white coffee
OLDTOWN White Coffee is made with 3 types of premium beans and brewed with the same roasting process as when it was first created. The brand keeps true to a system that follows diligent R&D through many years of experience, delivering the best white coffee every time.
Enjoy your perfect cup of white coffee with OLDTOWN White Coffee on Shopee this 12.12 Birthday Sale by visiting https://shopee.com.my/oldtownwhitecoffee.os.