Contributed by Kenny Phang.
In collaboration with Defy Media.
The School by Jaya One has successfully rolled out a month-long campaign, themed ‘Let’s Be Nice’ from 21 August – 10 September 2023 to cultivate positivity and kindness within the community in line with Merdeka and Malaysia Day.
The campaign is also in parallel to reaffirming The School’s core values as a community-driven space built on the foundation of championing community initiatives.
The objective behind the campaign is to serve as a platform to foster community connections through the big important themes of positivity, kindness, moderation and harmony – bringing people together, raising awareness for the causes of The School’s nonprofit community partners as well as creating a positive impact on the lives of people in need and the community as a whole.
As a space championing community-led events, The School has stayed true to its beliefs to lead impactful community engagement and spur meaningful partnerships since 2011 by bringing in community champions across various aspects of health, environmental, social, educational or welfare-related issues. In line with that, The School has supported a wide range of nonprofit and community initiatives by a diverse range of community champions like Zubedy M. Sdn Bhd, Parents Without Partners Bhd, Living Hope, IBU Family Resource Group, Selangor Leo Clubs, Make-A-Wish Malaysia, Zero Waste Malaysia, Art For Grabs, FirstSeed, KakiDIY MakerLAB, Kloth Circularity, The Swap Project, National Kidney Foundation Malaysia, and many more well-known brands including AEON BiG, NOKO and Tedboy.
With continuous not-for-profit events supporting eco-friendly, social, health, educational, and sustainability causes, fundraising initiatives, and blood donation drives, The School has successfully supported more than 50 NGOs, social enterprises, charity and nonprofit organisations over the past 12 years to create awareness, build sustainable relationships, promote empathy and establish a sense of community among supporters of respective causes.
‘Let’s Be Nice’ is a campaign to show support and compassion, especially to help those in need. With the core values of championing community events in mind, The School has supported a succession of community events including the #DripSomethingNice Blood Donation Drive championed by Zubedy M. Sdn Bhd in partnership with Pusat Darah Negara on 6 & 7 September 2023, 11am-5pm at Level G, The School. The blood donation drive is part of Zubedy’s 2023 #SaySomethingNice campaign, which aims to promote the selfless life-saving act of kindness that has a ripple effect on the community and the donors themselves, whilst igniting a movement of giving blood to save lives. It is also in line with Zubedy’s core values to create a positive atmosphere of unity and kindness through embracing the power of giving.
To date, this will be the 8th year since The School joined hands to work with Zubedy since 2015. Along with that, a main highlight for the #LetsBeNice campaign was the Kidpreneurs’ Weekend Bazaar which happened on 9 & 10 September, 10am-5pm at Level G, The School. Hosted by FirstSeed, a community champion that supports entrepreneurship for children, the event supported single-parent families under the supervision of Parents Without Partners (PWP), a non-profit organisation with a singular vision to improve the welfare of economically disadvantaged single parents and legal guardians.
PWP is an non-profit organisation which The School has supported since 2011 with a Preloved Shop and Recycle Centre at Level P1, where they run a collection and sale of preloved items donated by the public. Through the collaborative effort of The School and FirstSeed, the single parents and their children from PWP took part and brought together a charity drive to make and sell their products at the Kidpreneurs’ Weekend Bazaar, which includes preloved books, toys, handmade art merch, accessories and food. All proceeds from the sales of these items go 100% to PWP where it is used to economically empower single parents and the poor by supporting their daily necessities which include essential food & housing support.
“Being a community-friendly mall, The School aims to empower youths to be critical thinkers and well-rounded members of society through our various recreational, educational, and enrichment initiatives. Since 2011, The School has set out to support various community champions in their causes because we hope to inspire the community that everyone has the power to make a change and do good. We believe that anyone can have an impact – no matter their age. This Merdeka & Malaysia Day, we hope to ignite more acts of kindness as the pandemic has left many feeling isolated. We’re proud to continue working with Zubedy ever since we first collaborated 8 years ago, as well as creating a movement to cultivate positivity and kindness through providing a platform for single parents and their young children under the support of Parents Without Partners (PWP) to raise funds and awareness for their causes,” said Charles Wong, Executive Director of Tetap Tiara Sdn Bhd, the developer of The School by Jaya One.
In the spirit of fostering a positive and fulfilling collaboration, FirstSeed and its kidpreneurs also provided free coaching and ideation workshops for PWP’s single parents and children prior to their charity drive to equip them with the essential skills and knowledge to help them create their products, engage with customers, and make sales at the bazaar.
By bringing together single parents and their children from PWP to join the September Kidpreneurs’ Weekend Bazaar, the charity drive further reinforced The School’s focus to serve as an inspiration the community as an important source of community connection with an aim to empower, grow, and develop stronger communities through meaningful collaborations.
Following the launch of the #LetsBeNice campaign throughout 21 August – 10 September 2023, The School has also rolled out a Positivi-tea Corner with a Positivi-tea Board and Positivi-tea Tree at Level G, The School, where over 500 visitors came over to take one positive message home, or leave one to pass on a little positivity to the next person seeing it.
Along with that, The School has organised Positivi-tea Activation Days on 21 August, 26 August, 2 September and 9 September to help Malaysians spread kind words and win exciting mystery gifts. Participants that engage with the Positivi-tea Corner on Activation Days were able to walk away with premium Chinese tea set, Chinese tea pot, Japanese tea, English tea, lemon tea, and more supported by tenants in The School including NOKO, AEON BiG, Tedboy & Pop The Arcade. The Posivi-tea Corner not only serves to cultivate positivity and harmony amongst Malaysians, but also to create meaningful connections and foster a culture of optimism and growth.
For more information, visit https://instagram.com/jayaone/