Juniper
Organized by Taiwan’s Administration of Commerce, Ministry of Economic Affairs, RASA TAIWAN is making its highly anticipated return to Malaysia this October 17 (Friday) to October 20 (Monday), 2025 — for four days only!
This year’s theme spotlights “The Taste of Taiwan × The Culture of Gifting”, featuring six artisanal brands from Taiwan in a special showcase and pop-up sale. Visitors can sample and shop a delightful range of handmade Taiwanese treats — from honey castella cakes and mini nougat biscuits to matcha wagashi, mille-layer croissants, slow-brewed lemon drinks, and century-old sesame oil craftsmanship.
Many of these products are debuting in Malaysia for the very first time, giving KL audiences a rare opportunity to enjoy them up close and bring them home.
★ Meet All Six Featured Brands
This year’s lineup spans across desserts, snacks, beverages, and condiments — all handcrafted, naturally made, and beautifully packaged for gifting:
- Meigetsudo｜A heritage wagashi brand since 1935, famous for its matcha yokan and mochi-style gyuhi sweets.
- E.G-Sain (Ichinose)｜A household name in Taiwan known for its honey cakes and pineapple tarts, made with pure longan honey.
- Jiavin Bakery｜Creator of the viral mini nougat biscuits with playful flavours like matcha, Thai milk tea, and strawberry.
- Dong He Oil｜A fourth-generation oilmaker preserving the art of wood-fired roasting and stone-ground sesame oil.
- Tian Yue Sun Shi｜Lemon drink specialists from southern Taiwan, slow-brewing their juices for 20 hours using fresh local produce.
- iminding｜Taiwan’s first round croissant brand, winner of international pastry awards and beloved for its mille-layer creations.
What to Expect at RASA TAIWAN:
📸 Creative photo zone
Snap fun photos with giant Taiwanese food plushies and retro-style shopping baskets.
🎯 Stamp & redeem missions
Try, taste, and interact at all six booths to collect stamps and claim exclusive acrylic charms.
🛍 Tastings + on-site purchase
Every brand offers free samples and pop-up retail — so you can find your favourite flavour and take it home.
🎙 Brand talk salon
Daily talk sessions with the founders and curators behind each brand, sharing their personal stories, product philosophy, and craft.
★ Don’t Miss the Brand Talks — Live at eslite Forum
Besides tasting and shopping, visitors are invited to attend special brand sharing sessions happening live at eslite Forum inside the bookstore.
Founders and representatives will share their creative journeys, product ideas, and behind-the-scenes stories.
Talk Schedule:
- Oct 18 (Sat) — Tian Yue Sun Shi ·4:30PM ｜Meigetsudo · 5:30PM
- Oct 19 (Sun) — ｜ iminding · 1PM ｜ Dong He Oil ·2PM ｜E.G-Sain · 3PM ｜ Jiavin Bakery · 4PM
All sessions are free and open to the public.
Free Entry｜Event Info
Location: eslite spectrum Kuala Lumpur (The Starhill, Bukit Bintang)
Dates: Oct 17 (Fri) – Oct 20 (Mon), 2025
Admission: Free entry for all visitors
For full event details and talk schedule updates, follow eslite spectrum Kuala Lumpur on social media and official website.
