Juniper
Since 1985, Tai Thong Mooncake Sdn Bhd (“Tai Thong” or “Company”) has been celebrating the Mid-Autumn Festival with Malaysians through its signature mooncakes, which continue to evolve offering many quality and novel flavours.
Tai Thong has since become a popular home-grown brand and to celebrate its 40th anniversary, the Company launched the Ruby Jubilee Set, a limited-edition carrier box featuring 3 new flavours as well as 3 classic Tai Thong best sellers. The new flavours are Momoyama Custard Chocolate, Momoyama Sea Salt Chocolate and Momoyama Latte Chocolate. Adding to the mix are sought-after signature mooncakes such as Baked Skin White Lotus, Baked Skin Pure Red Bean and Baked Skin Pure Lotus.
These sumptuous delights are crafted using high-quality ingredients and the Momoyama series highlights rich, velvety premium chocolate filling made of cocoa beans from Ghana and the Ivory Coast. Boasting a 58% cocoa content, this silky ganache is made with simple high-quality ingredients, following a traditional Belgian recipe.
“Central to the 40th anniversary, Tai Thong are very excited and proud to introduce the First Baked Chocolate Filling mooncakes together with our ever-popular traditional series, pairing with exquisitely Unique Gift Boxes; Ruby Jubilee Set, Rabbit Lantern and Malaysian Heritage Centric box. This collection not only honors our cultural heritage but also demonstrates our dedication to innovation and sustainability in every meticulously crafted mooncake” shared Adrian Gan, Chief Executive Officer of Tai Thong.
TRADITION MEETS MODERNITY AT THAI THONG
Founded four decades ago, Tai Thong blends modern design with local artistry and sustainable materials with each project. Mooncakes are held as a cherished symbol of the Mid-Autumn Festival connecting generations with signature flavours and intricate designs, preserving cultural significance. Beyond the symbolism, mooncakes bring families together, creating precious memories. Looking ahead, Tai Thong mooncakes will continue to unite families, ensuring the company’s legacy and it celebrates shared values and history.
Forging forward and appealing to the younger generation, the Momoyama skin is introduced. A highly popular choice since its introduction, it is a white-kidney bean-based dough with less gluten than the traditional baked skin and comes with a hint of natural bean flavour. Its texture is smoother, and appearance is more defined and may be served at room temperature or chilled. Other new individual flavours introduced this year that aren’t to be missed are the Snow Skin Rose Coconut Milk with Single Yolk mooncake, the Purple Potato Honey with Salted Egg Chicken Floss mooncake, which can be purchased as part of the Handcraft Rabbit Lantern Set with the Momoyama Green Tea Red Bean and finally, the Black Sesame with Almond Custard Single Yolk mooncake.
Through the time-honoured tradition of combining skill and experience in pastry making, not only is Tai Thong renowned for its lotus paste and various other filling flavours, but the Company is constantly creating new and traditional aesthetic packaging for their mooncakes.
The limited-edition Ruby Jubilee Set carrier boxes are handmade and careful attention is paid through each step of the production process. The fine craftsmanship and exquisite artistry are reflected through the texture of the wood and overall presentation. Whether used as gift packaging or for storing valuable items, this useful Ruby Jubilee Set exhibits the natural beauty of wood and the skills of the craftsmen.
Apart from word of mouth, Tai Thong mooncakes have also won numerous awards and have carved a name for themselves, becoming a well-known quality brand both locally and globally. The certificates received include Food Safety According to Hazard Analysis and Critical Control Point (“HACCP”) System, Good Manufacturing Practices (“GMP”), International Organization for Standardization (“ISO”), Makanan Selamat Tanggungjawab Industri (“MeSTI”) by the Ministry of Health Malaysia and HALAL Certificate of Authentication by the Government of Malaysia. Topping that, Tai Thong also received an Industry award for producing the purest lotus paste mooncake and was named the pioneer in producing the flagship Imperial Musang King Royale mooncake.
In terms of the brand’s ESG practices, Tai Thong continuously collaborates with and supports local suppliers who adopting sustainable practices, especially with international standard accreditation, for example ISO 14001: 2015 Environmental Management System certification.
Tai Thong also engaged and support local gig-workers and/or disabled communities in the areas of sales & marketing, and art & design. For NGOs and education communities, Tai Thong have collaborated with these organizations over the years, supporting their funds raising activities during mid-autumn festival.
The Ruby Jubilee Set is priced at RM118, while the Handicraft Rabbit Lantern Set is priced at an affordable RM98. Indulge in the Snow Skin Musang King at RM138. To enjoy the classics or new flavours, Tai Thong mooncakes are available at select major hypermarkets and their kiosks across Peninsular Malaysia. You may also purchase these sumptuous mooncakes online at heir website www.taithong.com.my.
For more information, please WhatsApp to +6018 919 2888 or reach us at customer.care@taithong.com.my.
