Juniper
ReadyCare Signature, Malaysia’s pioneering brand of bio-based cleaning products, has taken a significant step in its regional growth by partnering with Unifood International Pte Ltd (Unifood) to distribute its products in Singapore.
As the first brand in Malaysia to earn United States Department of Agriculture (USDA) biobased certification, ReadyCare has set a high standard for eco-friendly products. What is more, all of its offerings are Halal-certified as well as certified vegan-friendly by the UK Vegan Society, underscoring the brand’s far-reaching commitment to sustainability and to safeguarding the health and well-being of people and planet.
The Asia-Pacific natural household cleaners market witnessed significant growth in the past and is expected to grow at a CAGR of around 13.2% during the forecast period (2023-2030), driven by increasing consumer awareness of environmental issues and demand for sustainable products. Singapore, in particular, has seen a surge in demand, with eco-conscious consumers seeking out products that align with their values.
This collaboration with Unifood, a Singaporean fast-moving consumer good (FMCG) company known for its successful brands such as Unisoy and LeSoy, marks a crucial milestone in ReadyCare Signature’s regional expansion. Leveraging Unifood’s extensive distribution network and market expertise, ReadyCare Signature will introduce its bio-based cleaning solutions to a wider audience in Singapore.
“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions business segment, aligns perfectly with our mission. Their expertise will help us bring ReadyCare Signature’s eco-friendly solutions to more families in Singapore, supporting their journey towards healthier and more sustainable living,” said Yeoh Eng Foo, Founder and Managing Director of ReadyCare, at the MOU signing ceremony.
Loh Jwee Poh, Managing Director of Unifood, added, “We are excited to bring ReadyCare Signature’s innovative, bio-based cleaning solutions to the Singapore market, where demand for safer, eco-friendly household products is growing rapidly.”
This expansion into Singapore follows ReadyCare Signature’s successful market entries in Japan, the Philippines, and Thailand, reinforcing its mission to make safe, effective, and accessible cleaning solutions available to households across the region.
To further enhance consumer convenience, ReadyCare Signature has launched a subscription service in Malaysia, allowing customers to receive their preferred products regularly. This service ensures that eco-friendly cleaning solutions are always within reach.
They can also be purchased online through ReadyCare’s official website at rcsignature.com.my,
where the subscription
