Philips StyleCare Prestige Auto Curler Launch



Every woman will look more glamorous when they sport soft, bouncy curls over straight, sleek hairstyles. There’s a touch of class and elegance to the overall look when hair is curled. Whether it’s for a night out with friends, attending formal events, a hot date or even for going to classes or work, a woman with curls is sure to turn heads. However, not everyone has time to go to the salon for styling and it is more often than not, difficult for women to recreate salon styles at home with their appliances. It’s tedious work and there is a risk of getting burnt or suffering damage to their hair. Now with the launch of Philips StyleCare Prestige Auto Curler, hair curling is a breeze although it does take some practise to get it right.

The Philips StyleCare Prestige Auto Curler comes with breakthrough technology for hair curling that not only produces the ultimate curl but also is safe and non-damaging to hair. This is a lightweight appliance to create quick curls.


During last night’s launch, media had the opportunity to have a hands-on session with the Philips StyleCare Prestige Auto Curler. It looks like the most stylish home curler ever. It is easy to hold and once you insert a small section of hair into the curling chamber, it automatically curls it around the curling barrel where it will be curled in the chamber.

dsc_0016dsc_0021dsc_0023I think that it should be easy for anyone to curl hair on the sides but it was a bit more challenging for me to insert the hair at the back into the chamber and I wished there were mirrors all around so that I could see if I was doing it right. It’s not impossible, just takes a lot of time and patience for beginners. The results are quite good as curls are soft and bouncy but the downside is that they don’t last that long, 6 hours at most.

Nevertheless, this appliance means you can have beautiful curls any time, any day and don’t have to make a special trip to the salon. Some salons charge quite a bit for styling hair and repeated trips can take a lot out of anyone’s beauty budget. With Philips StyleCare Prestige Auto Curler, you have the satisfaction of knowing that when people ask you who styled your hair, you can declare that it was a DIY job. Professional looking curls with relative ease.

Getting the Ultimate DIY Curl

The Philips StyleCare Prestige Auto Curler possesses a number of unique features such as a longer curling barrel, two smart curling guards and an open vertical design. Combined, these features make perfect, lustrous curls an effortless reality.

Simply switch on the curler to warm up, section out the correct amount of hair and hold the curler with the front facing you. Then insert the hair into the curling chamber, starting from the back of the appliance. Stretch the hair strand so it is tight, before pressing and holding the curl button. This will cause the hair to slowly wrap around the curling barrel where it will then be curled in the curling chamber. Once the curl is ready you will hear a beep telling you to release the hair, leaving you with a perfectly styled ringlet, with just one click of a button.

Increased curling surface

The new Philips StyleCare Prestige Auto Curler features a longer barrel with 113% more curling surface then previous devices. This enables women to style twice as much hair in one go, helping them create their perfectly curled style quickly and easily, making time consuming curls a thing of the past.

Innovative open design

The innovative new open design of the Philips StyleCare Prestige Auto Curler has been shaped vertically, so that it follows the natural flow of long hair. This means there is less chance of the hair becoming trapped in the device, enabling women to style confidently and effortlessly, while knowing that the health of their hair is being protected.

Smart Curling Guards

The Philips StyleCare Prestige Auto Curler also features two smart curling guards. These ensure that the section of hair being styled is perfectly wrapped around the curling barrel of the device, therefore creating perfectly uniform curls.

Pricing and availability
The Philips StyleCare Prestige Auto Curler is priced at RM629 and is available at the Philips Brand Store in Publika Shopping Gallery and The Gardens Mid Valley, both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at Philips Experience Stores in Menara Axis, Petaling Jaya and in Penang; at retail partners and distributor stores nationwide, and online via the Philips Online Shop at

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