Juniper
Nasi lemak has always been Malaysia’s most craveable meal – and now, in one of the first collaborations of its kind, a beloved restaurant’s signature taste is being brought into an instant noodle format not as a loose interpretation, but as a faithful translation of the real thing. Nuuna, the instant noodle brand by Serba Wangi Sdn. Bhd., has joined forces with Nasi Lemak Burung Hantu (NLBH) to bring one of Malaysia’s most sought-after nasi lemak experiences into a range of instant noodles and instant vermicelli.
The distinction matters. The Malaysian market is no stranger to nasi lemak-flavoured instant products, but most draw from a generic interpretation of the dish. This collaboration takes a different approach entirely – anchoring the product to the specific, recognisable taste profile that has made Nasi Lemak Burung Hantu a household name and a go-to for Malaysians who are serious about their nasi lemak. Every element has been developed to reflect what loyal NLBH customers already know and love: the deep heat of the sambal, the toasty fragrance of fried shallots and garlic, the savoury punch of anchovies, the brightness of tamarind, and the rich, layered base that ties it all together – now ready in minutes, and in a format that noodle lovers can call their own. It is this dedication to getting Malaysian flavours right that Serba Wangi, backed by its heritage in rice and local food culture through its Jati brand, brings to everything it creates.
Mr. Azri Fahmi, representative spokesperson for Serba Wangi Sdn. Bhd. said the collaboration came from a genuine desire to push beyond what nasi lemak-flavoured instant noodles have typically offered.
“There are already products out there that reference nasi lemak as a flavour, but we wanted to do something more specific and more meaningful than that. Nasi Lemak Burung Hantu has a flavour that Malaysians actively seek out – it has a real identity, a real following,” said Mr Azri Fahmi.
“At Serba Wangi, bringing a flavour that Malaysians already love into a format that they are equally familiar with felt like a natural step. We know that not everyone reaches for nasi lemak in the same way – some want to sit down for a full experience, and some want something fast that still hits the same notes. This range is for the latter. It’s for the person who loves noodles, loves NLBH, and wants both at once – without having to wait or compromise.”
The range is designed to meet Malaysians wherever hunger strikes – a quick lunch, a late-night craving, or anything in between. It is not about replacing the nasi lemak experience, but about extending it to those who reach for noodles first, offering the best of both in a single, convenient bowl.
“Nasi Lemak Burung Hantu has always been about giving Malaysians a nasi lemak experience they keep coming back to. Partnering with Serba Wangi to bring that same flavour into an instant format felt like a natural way to reach more Malaysians – especially those who grew up with our taste but don’t always have the time to sit down for a plate. We’re proud that what’s in that bowl still feels like us,” said Mr. Alfian Basir, Director of Nasi Lemak Burung Hantu.
“Malaysians are increasingly seeking food experiences that combine the familiar with the convenient. What we wanted to create is something that carries that same sense of satisfaction – where the sambal is right, and the whole thing just comes together. That experience shouldn’t be limited to one format,” said Mr. Azri Fahmi.
Priced at RM7.99, the range is now available exclusively at Jaya Grocer outlets nationwide, as well as through the SW Food Official e-store on TikTok Shop, Shopee, and Lazada.
Follow Nuuna on Facebook (NuunaMalaysia), and (@nuunamalaysia) for Instagram and TikTok and SW Food Official e-store on https://shopee.com.my/sw_food to stay updated on the latest launches, and get yours before it sells out!
