Juniper
Levi’s® brand officially opened its new premium concept store located at Level 3 of KLCC spanning across 2,251 sq. ft. The new store conveys the appeal of Levi’s® – effortless, classic American flair steeped in authenticity and craftsmanship, with a focus on individual styles.
The new store offers customers a moe impressive range of products and a unique shopping experience. The full range of Levi’s® Vintage Collection is sold exclusively at the KLCC store featuring the timeline of 501® jeans from 1890 to 1978. The new location is significantly larger with an atmospheric sense of place for the try-on rooms and a tailor shop.
Levi’s New Premium Concept Store At KLCC has a Tailor Shop
Exclusive to a handful of Levi’s® stores worldwide, the Levi’s® Tailor Shop is introduced as one of the exciting features of the store, First of its kind in South East Asia, this premium service provides every customer with their very own piece of Levi’s® history, tailored to their exact style specifications. Customers can head into the store to make alterations to any Levi’s® jeans that they own, be it new, torn or ancient ones that they have not worn for ages. Levi’s® team of specialized craftsmen will repair or even modify to make the jeans your own. Iron-on patches, letters and embroidery designs are also available as part of the customization.
The all-new premium concept store in KLCC brings to life the Levi’s® heritage with its vintage, industrial-inspired design. Upon walking into the store, customers are greeted with a focal video wall looping dynamic media presentations. The first view is the main room with a vibrant center lead that features the full range of Levi’s® Vintage Clothing in a multilayered display of head to toe pieces. The simplicity in the materials of this space, heightened by trapeze hang bars, sets the tone and spirit of Live in Levi’s® .
Within the main room, one will immediately notice new product arrivals along with different silhouettes of iconic pieces for both men and women. Expect to see warm colours of Fall/Winter 2015 when browsing through the assortment of shorts, overalls, skirts, trucker jackets and western shirts. Modular glass and metal cubes in this fashion expression area also provide the products air and light to breathe as curated pieces for the Levi’s® fan’s wardrobe.
Walk further into the store to get acquainted with the Levi’s® Tailor Shop and accessories wall. Evergreen visuals accentuate the interior of this room whilst stylized cash deck situated at the center evokes a certain charm that is Levi’s®. Beyond the Tailor Shop are the bright fitting rooms, furnished with large custom framed mirrors. The fitting rooms are spacious yet intimate, providing the privacy needed for a fuss-free and breezy experience when trying on new Levi’s® apparels.
Through the modern steel and glass façade, customers will be drawn to the heart of the store, the Levi’s® denim vault. This is where one revels in the delight of finding the perfect fitting jeans from an abundance of fits offered by Levi’s®. Glowing with afternoon sunlight with rich pinewood clapboards framing vibrant indigo pieces of Levi’s® icons, this room draws attention to the 501® family that has become synonymous with universal styles, technical innovation and casual elegance.
