Laneige Lumi Block Primer

Lumi Block Primer is Laneige’s latest primer for evening out the surface of the skin and controlling sebum secretion to create a matte finish.

Among the benefits of this product include:

Smooth and Even Skin Texture

The net-like structure of Pore Smoothing Complex fills and tightens the enlarged pores at the same time corrects the uneven skintone and blemishes of the skin for a silky-smooth finish.

Refreshing, Thin and Light Texture

It has a thin, light and smooth texture. It’s light and thin texture enables it to be used over makeup. It also has a refreshingly cooling sensation that refreshes the skin.

Shine-free Matte Skin Texture

The Sebum Control Powder absorbs excess sebum and controls sebum secretion for long-lasting matte finish.

The Lumi Block Primer is suitable for those with oily skin and visible pores. Upon application, the skin feels velvety and smooth like baby skin and also enables the makeup to lasts longer.

Directions for use:

The primer is to be used as the first step to makeup. After basic skincare, squeeze a pea-sized amount on your palm and spread them over the cheeks, the forehead and chin. You can also touch up by applying them thinly over makeup and finish off by applying compact powder for a longer lasting makeup.

The new Lumi Block Primer (40ml) will be available at all Laneige beauty counters starting March 2013 at RM100 per tube.

Image and press release are courtesy of Laneige Malaysia’s PR.