Juniper
As part of its ongoing commitment to children’s oral health, Kodomo, Malaysia’s trusted children’s oral care specialist, continues to champion early oral care, that helps protect and support children’s overall oral health, with the introduction of its new Probiotic Kids Toothpaste. Designed to make brushing more effective and enjoyable, the product also helps protect against dental caries—more commonly known as cavities—from an early age.
The newly improved formula goes beyond traditional toothpaste by supporting a healthier oral environment and not just cleaner teeth. It helps repair early signs of tooth decay in as little as 14 days, while natural probiotics help to balance oral bacteria and act as a natural alternative for cavities prevention. Vitamin E helps support gum health, while 5% Xylitol and age-appropriate fluoride strengthen enamel and help protect against cavities.
The new Probiotic Toothpaste range also reflects this focus on championing oral health, with a gentle formulation that is 0% sugar, SLS, and parabens, making it safe for everyday use. Available in fun, fruity flavours, it is designed to make brushing more enjoyable for children, encouraging better habits from an early age while giving parents added peace of mind.
For many parents, getting children to brush their teeth properly is a daily challenge, often accompanied by concerns about hidden sugars, early cavities, and whether enough is being done to protect long-term oral health. Kodomo’s latest innovation is developed with these everyday realities in mind, supporting both effective care and positive routines from a young age.
However, dental caries, commonly known as cavities, remains one of the most common oral health concerns among young children, often developing earlier than many parents expect. Left unaddressed, it can lead to discomfort, infection, and longer-term dental complications, making early intervention and consistent care especially important.
“We’re seeing early signs of decay appear much sooner in children today,” said Mr Tomotaka Oka, Managing Director at Southern Lion. “For many parents, oral care is not just about brushing – it’s about knowing they are doing the right thing for their child, even when routines can be challenging. With our Probiotic Toothpaste, we wanted to go beyond basic cleaning to support early intervention, helping to repair early signs of decay, balance oral bacteria, and strengthen teeth with the right level of fluoride for each age group. Ultimately, it’s about giving parents greater confidence while making brushing a routine children can enjoy every day.
Developed with age-specific needs in mind, the toothpaste recognises that children require different levels of care as they grow. The variant for children aged 0.5 to 5 years contains 600 ppm fluoride and comes in a Strawberry Milk flavour, while the variant for children aged 6 years and above contains 1,000 ppm fluoride and features a Peach Berry flavour. Both are designed to encourage consistent brushing habits through flavours children enjoy.
Complementing the toothpaste is Kodomo’s Soft and Slim Toothbrush range, designed to support effective cleaning habits from a young age. It features soft, tapered bristles that clean along gumlines and between teeth, along with practical details such as thumb grips and suction cups to help children handle
and store their toothbrushes independently.
Bringing Oral care to Life – Kodomo Probiotics Roadshow 2026
Dental caries are not always immediately visible and can develop silently in its early stages, particularly among young children whose oral hygiene habits are still forming. With dietary sugars, milk residue and inconsistent brushing routines contributing to risk, early education and preventive care play an important role in protecting children’s long-term oral health.
To bring this awareness about early oral health and the brand’s new range to life, families can visit the Kodomo Probiotics Roadshow 2026 at the Centre Court, Mid Valley Megamall Kuala Lumpur from 13 to 19 April 2026. The roadshow features interactive, superhero-themed activities designed to make oral health engaging for children. Through movement-based games, personalised photo keepsakes and a Spin and Win experience, the event encourages positive brushing habits in a fun and accessible way.
Parents and families are encouraged to visit the roadshow to learn more about children’s oral health and experience the new range firsthand. Backed by Lion Corporation, the No. 1 oral care company in Japan since 1891, Kodomo continues to be trusted by parents for safe and effective oral care solutions by simply combining innovation with everyday care to support healthier smiles for the next generation.
To find out more about Kodomo’s new Probiotic Toothpaste range, visit https://www.instagram.com/kodomolionmy?igsh=cnFhMGp1b3Jpczlu
