Juniper
Kia Sales Malaysia’s first-ever ownership-focused initiative speaks to the heart of the brand’s commitment to Return, Rebuild, and Reposition Kia in Malaysia, beginning with the customer journey.
(From left)
Kia Sales Malaysia, Chief Executive Officer, Hyung Ho Kim
Kia Sales Malaysia, Managing Director, Emily Lek
Kia’s Ownership Operation Team, Senior Technical Manager, Hyung Gyu Choi (H.G. Choi)
Kia Sales Malaysia (KSM) is strengthening its commitment to exceptional customer-focused ownership journeys through the first-ever Kia Ownership Experience, held from 11 to 17 May 2026 at the Kia Glenmarie flagship 3S centre in the Klang Valley.
“Through the Kia Ownership Experience, we aim to build closer relationships with our customers while supporting measurable improvements in our after-sales offerings across our growing network,” said KSM President and CEO, Hyung Ho Kim.
The week-long initiative gives customers, members of the media, and the wider Kia community a closer look at KSM’s ongoing efforts in fortifying its after-sales operations, service standards and long-term customer care with the aim of delivering exceptional ownership journeys to all customers in Malaysia.
Guided by its three core priorities — Return, Rebuild, and Reposition — KSM remains focused on strengthening customer confidence through sustainable growth, innovation, and a better overall ownership journey.
As part of this commitment, the event also serves as an important platform for KSM to reconnect with existing owners, better understand the evolving needs of Malaysian customers, and further enhance technical knowledge across its local dealer network.
(From left)
Kia Sales Malaysia, Managing Director, Emily Lek
Kia Sales Malaysia, Chief Executive Officer, Hyung Ho Kim
Kia’s Ownership Operation Team, Senior Technical Manager, Hyung Gyu Choi (H.G. Choi
Some participating vehicles have accumulated mileage exceeding 400,000km, reflecting the long-term durability of Kia vehicles under real-world Malaysian ownership and usage conditions.
Kia Sales Malaysia, Managing Director, Emily Lek added, “Our ownership focus points at Kia Sales Malaysia are to strengthen dealer operations, provide exceptional value in terms of running costs, and ensure adequate parts supply with our almost 35,000 sq ft dedicated parts warehouse for greater service efficiency and faster turnaround times.”
“Further to this, our structured 10-step service process reflects our commitment to service excellence—from appointment booking and personalized consultation, through to vehicle delivery and customer follow-up—and is designed to give our customers complete confidence and peace of mind throughout their ownership journey,” she added.
The Kia Ownership Experience – Experience the Heart of Kia Ownership
The Kia Ownership Experience also features technical demonstrations led by Mr. Hyung Gyu Choi (H.G. Choi), Senior Technical Manager of Kia’s Ownership Operation Team, who joined Kia in 1993 and brings more than 34 years of global after-sales and technical service experience.
Throughout the week-long program, Choi, supported by KSM’s technical team, will personally inspect more than 100 Kia vehicles which include the Forte, Cerato, Optima, Picanto, Sorento, Grand Carnival, Sportage and Sephia, helping owners better understand the condition of their vehicles while addressing specific maintenance concerns and technical enquiries. Participating customers with confirmed appointments in the Kia Ownership Experience will also receive complimentary engine oil, original Kia windshield wipers and a car wash following their inspection.
Principal partner of the Kia Ownership Experience, TotalEnergies, brings with it more than a century of engineering heritage across everyday mobility, high-performance engineering, and top-tier motorsport. The event is further supported by valued industry partners including Goodyear, TRAPO, and EV Connection (EVC). Throughout the event period, customers and visitors can also enjoy exclusive promotions, special offers, product showcases, and giveaways from participating partners, adding even more value and excitement to the week-long experience.
Kia owners, families, and members of the public are invited to participate in the Kia Ownership Experience From 15 to 17 May 2026 to experience the exciting Family Day program featuring service-related activities, technical engagement sessions regarding vehicle maintenance best practices, refreshments, children’s activities, exclusive promotions, and up-close access to Kia’s latest products and services – where existing owners can benefit from rebates through the Kia Circle loyalty without any need to trade in their current Kia.
The Kia Maintenance Plan – Inspired Movement Begins with Confidence
The event also introduces several customer-focused initiatives, including the rollout of the Kia Maintenance Plan, designed to provide owners with greater convenience, predictable servicing costs, and long-term peace of mind.
The program allows customers to lock in servicing costs throughout the coverage period, regardless of future price increases of labour, parts, or engine oil prices.
The Kia Maintenance Plan covers the following items:
- Full synthetic engine oil and oil filter replacement
- Cabin filter replacement
- Engine air filter replacement
- Brake fluid replacement
- Spark plug replacement
- Comprehensive multipoint vehicle inspection
The Kia Maintenance Plan is currently offered for selected Kia Sportage and Kia Carnival variants. For the Kia Sportage, the 1.6T variant is priced at RM2,980 for five years or 50,000km, based on a service interval of one year or 10,000km, while the 2.0 variant is priced at RM3,680 for five years or 75,000km, based on a service interval of one year or 15,000km.
Meanwhile, all Kia Carnival 2.2D variants — including the 7-seater, 8-seater, and 11-seater — are offered at RM3,580 for five years or 50,000km, based on a service interval of one year or 10,000km.
The New Kia Glenmarie – Taking the Customer Experience Further
The Kia Ownership Experience takes place at the Kia Glenmarie flagship 3S centre, soon to be operated by the newly appointed Cycle & Carriage dealer group, further strengthening Kia’s retail and after-sales presence in the Klang Valley. Spanning a built-up area of 39,240 sq ft, the flagship facility is designed to deliver a premium customer experience, with the capacity to showcase up to eight vehicles at any one time.
The center is also equipped with state-of-the-art after-sales facilities, featuring 20 operational service bays supported by the latest manufacturer-approved diagnostic systems, specialised maintenance tools, and technical equipment to ensure the highest standards of service quality and customer care.
For sales enquiries, servicing or 24-hour roadside assistance, customers may contact Kia Sales Malaysia Customer Support at 1300 88 0133 or customersupport@kia-my.com.
