Juniper
This Mid-Autumn Festival, Sungei Wang Plaza invites shoppers to step into an enchanting world with its ‘Joyful Moonlight’ campaign, running for 25 consecutive days from now until 6th October 2025. The main concept of this year’s festive decoration is to bring the legend of Chang’e (Moon Goddess) to life, portrayed through her graceful descent from the moon to celebrate the Mid-Autumn Festival with everyone.
Shoppers are welcomed into her celestial journey at the Centre Court, walking through soft clouds that blanket the ground, playful rabbits hopping by, and flowing ribbons from her robe. Overhead, a glowing moon surrounded by festive lanterns lights the way, while lotus flowers bloom below—awakening under the moonlight to illuminate the goddess on her descent. Along the way, shoppers can discover Instagram-worthy photo spots, including a grand Chinese pavilion at the Centre Court designed for festive moments, as well as a decorative scene where Chang’e is depicted composing elegant calligraphy, with a calligraphy table inviting shoppers to join. Adding a unique highlight to the celebration, a giant 60cm 3D mooncake mold is also on display, enriching the festive décor with a special touch.
Campaign Highlight: 9th Edition of The Largest Lantern Parade in Bukit Bintang
The campaign celebrations reach its peak on Saturday, 4th October 2025 with the much-anticipated 9th Edition of the largest Lantern Parade in Bukit Bintang. Sungei Wang Plaza’s Mid-Autumn Lantern Parade has won the Malaysia Shopping Malls Association’s “Best Experiential Marketing” award for two years in a row (Silver in 2023 and Gold in 2024). This year, it’s coming back bigger and brighter, bringing everyone another unforgettable festive experience.
In addition to exciting festive activities, the event will feature meet and greet sessions of over 30 artistes,
including 8TV artistes Owen, Ley Teng, Orange, Rickman, Desmond, Natalie, Charlotte, Minsley, Victoria, Loh, Yee Jie, Houson, Bryan, and Hana; 988 DJs Danny One, Cassey, Chrystina, Chloe, Ee Kiat, Piau Ming, and Jaydern; singers Daniel Cheah, Danny Koo, Stella Chung, Nick Chung, Steady Gang Ah Ya, Steady Gang Hao Ren, as well as 1119. The artistes will take the stage with exciting showcases and exclusive fan engagement sessions, elevating the festive spirit to its peak. These meet and greet sessions will take place from 4.00pm to 7.00pm at the Centre Court, promising a lively 3-hour Mid-Autumn showcase.
The evening will witness the launching ceremony of Sungei Wang Plaza’s Road to 2027, 50th Anniversary
milestone celebration, marking its journey towards a glorious golden jubilee. Following the launch, the grand Mid-Autumn Lantern Parade will begin, highlighted by a spectacular fireworks display that will light up the night sky. Shoppers can also look forward to a grand parade where visitors can join more than 30 artistes in a lantern walk, alongside over 30 lion dance troupes, dazzling LED dragons, a variety of cultural performances blending tradition and modernity, an impressive marching band and colour guard by Catholic High School, Petaling Jaya, and powerful Chinese drumming performances. Adding to the festive spirit, 1,000 free lanterns will be given away on-site to shoppers as they light up the night together, creating a heartwarming atmosphere of reunion.
Leading up to the big day, there will be five days of activations from 2nd to 6th October 2025 at the Main Entrance Foyer featuring mini-games, lucky draws, spin & win, and more. “Sungei Wang Plaza’s Lantern Parade is more than just a spectacle—it’s a cherished tradition that brings communities together and celebrates our cultural heritage. This year, we are proud to present our 9th edition and look forward to welcoming everyone for a night filled with culture, community, and celebration in the heart of Bukit Bintang” said Mr. Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation.
Joyful Celebrations and Festive Market
Throughout the campaign, shoppers can explore a festive market at the Centre Court and Main Entrance Foyer, offering a wide range of festive goods such as traditional and modern mooncakes, tea sets, Chinese handmade snacks, traditional Chinese costumes, festive decoration and more from vendors including Natural Healthy Tealand, Living Cabin, Giant Malaysia, Oversea, Xiao Fu, CS Nest, Sang Loong, GPR Cookies, Childhood Malaysia, and Village Moments. The festive spirit will also be kept alive with weekly on-stage highlights at Centre Court, featuring a variety of activities such as aerobic dance competitions, talent showcases, singing contests, Malaysia Day colouring contest and theatre performances, project-based learning contests, music championships, and Hanfu competitions. In addition, shoppers can join hands-on workshops, including lantern making, air-dry clay bunny crafting, mooncake bar soap making, Chinese palace lantern creation, and BinkBoo Mini Kitchen workshop. Stay tuned to Sungei Wang Plaza’s social media for the full schedule and updates on each week’s exciting lineup.
Joyful Redemptions
This year, Sungei Wang Plaza is bringing you an exclusive limited-edition “Mooncake Plushie Foldable Bag”, blending festive charm with modern creativity! Shoppers can redeem one with a minimum spend of RM388 in up to three (3) accumulated receipts at the Information Counter, Ground Floor. Redemptions are subject to terms and conditions. First come, first served, and valid while stocks last. In addition, from 12th to 29th September 2025, shoppers who spend any amount at Sungei Wang Plaza will stand a chance to win 4 tickets to CoComelon: Sing-A-Long LIVE on 4th October 2025 at Mega Star Arena!
“We are very delighted to once again present one of Sungei Wang Plaza’s largest events — the Mid-Autumn Lantern Parade. We are committed to creating a platform where people from different cultural backgrounds can come together to share and experience Malaysia’s diverse festive celebrations. We would like to sincerely thank 8TV, 988, JUMPA, as well as all our event partners, performers, tenants, and community groups for their support in making the ‘Joyful Moonlight’ Mid-Autumn Festival possible. This is not only a festive celebration that blends tradition and creativity, but also a wonderful experience that brings people together in joy and warmth.”
For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.
