IPC Shopping Centre Rebrand Launch

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IPC Shopping Centre recently revealed its new centre-wide upgrade. The redevelopment is seen both in its physical space and overall brand, which is set to create a fun, inspirational and great day out for shoppers and the community alike. It is the culmination of an extremely ambitious project, one of the biggest shopping centre redevelopments in the region, with a RM200 million investment into the centre including the surrounding landscaping and community infrastructure.

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Being ‘So Much More’ Than Just Another Shopping Centre

With the ever-changing needs of the community and shoppers, IPC introduced the concept of being ‘So Much More’ than just another shopping destination. The quintessential neighbourhood shopping centre in the heart of Mutiara Damansara has carefully crafted and refined the shopping experience through its space design, revamped interiors and family-friendly functionalities.

Thomas Malmberg, Shopping Centre Director of IKEA Southeast Asia explained, “Today, the local consumer market is constantly evolving and we understand the importance of a great customer experience to remain relevant and ahead in this extremely competitive retail environment. Hence, we are constantly working and listening to our community to understand their woes, their pain points, as well as their wants and needs. This redevelopment is for them, and it is also the perfect opportunity to build stronger partnerships with new and existing tenants and partners. Together with our valued neighbours such as The Curve, eCurve and of course IKEA, we are strengthening the Mutiara Damansara Commercial Centre as the premier destination for shopping, dining and meeting with family and friends.”

A Shopping Centre for Everyone

The idea for the new IPC Shopping Centre is to create a contemporary yet inspirational space for the community. IPC Shopping Centre’s new design guarantees a space made for everyone in the family.

Karyn Lim, General Manager of IPC Shopping Centre added, “IPC Shopping Centre has matured over the past 15 years and we are glad to grow with its surrounding neighbourhood and become an integral meeting place for family and friends. It has always been our vision to create a better everyday life for the community by providing a home away from home. Home is safe, convenient and family-friendly, that is what IPC stands for.”

More Shopping and Dining Options

dsc_0947Shoppers are in for a treat with 145 stores including new, extended and refreshed F&B concepts, fashion and beauty retailers, and lifestyle outlets. The shopping centre sees 46% of returning tenants, such as Harvey Norman, Popular Bookstore, Padini, Brands Outlet, Spotlight and Ace Hardware. New tenants include Ben’s Independent Grocer (B.I.G.), Family Mart, IKEA Café, Watsons, Cotton On, LC Waikiki, and Skechers’ largest flagship store in Southeast Asia.

When it comes to Food & Beverage, IPC Shopping Centre now houses more dining options catering to the different palates and dining occasions, from the new alfresco dining area to the freshly refurbished food court affectionately dubbed as ‘Foodland’. Some of the newer F&B tenants also include Hana Japanese Dining, Paradise Dynasty, Suki-Ya, Ichiban Ramen and Magnum Café. Shoppers will also be thrilled to see returning local favourites – Kluang Station, Uncle Lim, Absolute Thai, Noodle Shack, Nando’s, Starbucks and Dome.

New and Improved Facilities

dsc_0954The brand also believes that unforgettable and positive memories are made the moment shoppers set foot on to the property. This includes smaller details that make shopping great such as improved security, accessibility, convenience and comfort. Besides this, the redevelopment also includes a guided parking system, additional seating areas and family-friendly facilities like a kid entrance, revamped family rooms and a designated play area called Funland for little ones.

Sustainable Living for Sustainable Shoppers

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IPC Shopping Centre continues its efforts to better care for the environment with an upgraded Recycling & Buy Back Centre and newly installed solar panels that will contribute to ambitious annual energy saving targets.

IPC Shopping Centre is also currently in the process of obtaining official green building certification from Malaysia’s Green Building Index (GBI) and the Leadership in Energy and Environmental Design (LEED Gold).

New Look, New Logo

In addition to the redevelopment, IPC Shopping Centre also introduced a new brand logo to mark the brand’s 15th anniversary. The new logo showcases the overall evolution of the brand and how it continues to stay relevant to the community.

Family Fun This New Year

This season, IPC Shopping Centre will also introduce ‘A Tale of Great Fortune’ themed Chinese New Year celebration with colourful decorations around the shopping centre. Shoppers will be treated to a month filled with exciting giveaways and activities such as traditional lion dance, crafts activities for kids, traditional Chinese art workshops, and Chinese orchestra performances.

Juniper

City slicker, prolific blogger and food lover who loves to review products and food & everything else in between.

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