Juniper
Are you one of those who love taking selfies every day? Like posing with your nasi lemak or bowl of sup ekor, maybe even striking a pose with the KLCC Tower behind you? Well I have news for you. According to Head&Shoulders, selfies are out! Groufie is in! Head&Shoulders, the world’s number one anti-dandruff shampoo launched #mylargestgroufie, a campaign to encourage Malaysians to get closer and to put their heads together as being dandruff free gives you the confidence to take groufies.
Head&Shoulders Brand Ambassadors, popular award-winning Malaysian actress, Lisa Surihani and Soo Kui Jien, popular TV host and one of the most recognisable faces in Asian television, kicked off the #mylargestgroufie campaign in epic style with guests at the launch joining Lisa and Jien in taking the largest groufie photo! Lisa and Jien also shared insights of how having healthy, beautiful and dandruff-free hair boosts confidence.
Why groufie?
A Head&Shoulders Asia-wide survey* reveals that groufies are taking social media by storm.
At least 80% of people think they look happier in groufies while 81% say doing group activities make them feel happier. 85% of Asians enjoy and value physical connections with friends while a whopping 94% say physical closeness with loved ones make them feel happier. But one of the major reasons stopping people from taking groufies is, dandruff.
Did you know that one out of two people suffer from dandruff? In the survey, 65% of respondents say their dandruff problem affected their confidence to get physically close to people and are self-conscious when taking a groufie. Four out of 10 people who suffer from dandruff don’t have the confidence to get close in social settings and believe that dandruff free folks have more fun.
See, Smell and Feel the Difference with Head&Shoulders
If it looks like dandruff, feels like dandruff and smells like dandruff, then it probably is dandruff. The white flakes, mild odour, itchy scalp and other signs of dandruff are enough to make dandruff sufferers self-conscious and afraid to get close to others.
But how can we feel confident our dandruff is truly gone without having to constantly check? Thus the need for an anti-dandruff solution that works immediately but also keeps up with the scalp environment.
Head&Shoulders technology not only address your dandruff in the first wash, but throughout the day – making you see, feel and smell up to 99% dandruff-free** and confident to get closer anytime.
Round the clock protection
Ever felt frustrated that your dandruff keeps returning no matter how your treat it? Recurring dandruff can feel like a vicious cycle due to the build-up of sebum throughout the day, providing the dandruff-causing Malessezia fungus with more food and thus, paving the way for more dandruff.
Head&Shoulders’ Bio-Activate technology breaks the dandruff cycle by activating ZPT, a highly-efficient anti-dandruff ingredient so that every time the fungus starts to grow, it keeps up the fight against dandruff from the first hair wash right up to the end of the day.
This means longer protection from dandruff and its symptoms.
Groufie sets trend!
Prior to this launch, #mylargestgroufie had been gaining popularity with regular blog posts and creative groufie uploads by popular bloggers including popular TV personalities Izara Aishah, Hairul Azreen and Izzue Islam on their Facebook.
To keep the #mylargestgroufie momentum going, Head&Shoulders will be holding an online contest for the month of October where Malaysians can upload their groufies onto the Head&Shoulders Facebook and Instagram using the #mylargestgroufie hashtag to win attractive prizes. There will be 5 winners per week.
Head&Shoulders will also hold a University Challenge and groufie crews will head to Taylor’s University Lakeside Campus, Tunku Abdul Rahman University College and Universiti Putra Malaysia to spread the groufie trend where students and faculty stand a chance to win attractive prizes including polaroid cameras and gift vouchers from Starbucks, for the largest and the most creative groufie photo.
For more information about #mylargestgroufie, please visit Head & Shoulders Malaysia at https://www.facebook.com/headandshouldersmalaysia
*Based on findings of a 2014 TNS (Taylor Nelson Sofres)-led survey commissioned by P&G among 1,400 respondents across Asia
**For moderate dandruff only, with frequent use
thanks for the information! I am sure this is a competition for many.