Hada Labo Introduces The New Improved Hydrating Lotion

It’s a common misconception that a hydrating lotion is similar to a toner but having used a few of these, I can clearly see that they are not toners. You don’t apply them with a cotton pad but pat them on since the consistency is thicker than toners. It is imperative to keep skin hydrated as lack o hydration leads to dry, flaky skin and ultimately wrinkly skin. Famous for its hydrating properties, Hada Labo unveils its new improved Hydrating Lotion which hydrates and nourishes skin for smooth, radiant, crystal-clear skin.

Over the years, the best-selling face lotion in Japan has become not only a part of every woman’s skincare regime but also  beauty staple for the most popular stars in the region, including most recently the renowned Korean drama actress, Jun Ji-Hyun (also known as Gianna Jun). She has been named as Hada Labo’s new brand ambassador.

First launched in Japan in 2004, its star product, Hada Labo Hydrating Lotion reached Malaysian shores in 2010 and since then, it has received an overwhelming response from Malaysian women nationwide. The product comprises of Super Hyaluronic Acid, a ley ingredient that instantly hydrates skin and helps preserve its moisture balance. The secret to deep moist skin lies in getting moisture to work effectively across all layers of skin. With this in mind, Hada Labo now carries a new and enhanced HPP&M (High Performance Penetrating and Deep Moisturizing) technology which actively fuses 4 types of Hyaluronic Acid (HA) to fully hydrate the skin for enhanced absorption of skin care ingredients.

During the product launch, there was a demo of how quickly different types of Hyaluronic Acid absorb into skin. Nano Hyaluronic Acid  and Hyaluronic Acid were poured into a filter and colouring added to them so that we could distinctly see the speed each type of Hyaluronic Acid dripped into the beakers below. Hyaluronic Acid is a lot thicker than Nano Hyaluronic Acid and therefore a lot slower in absorbing into skin.

These round balls represent the different sizes of Hyaluronic Acid. Nano Hyaluronic Acid is indeed extremely small compared to the rest of the Hyaluronic Acids. The new Hada Labo Hydrating Lotion contains 4 types of Hyaluronic Acid (HA) molecules – Nano HA, Super HA, Medium-size HA and Large-size HA. This enables full and thorough hydration from the skin surface to deep within.

The 4 types of Hyaluronic Acid(HA):

Large-size HA – Forms a layer of moisture retaining barrier to protect skin from moisture loss. It covers the Medium-size HA firmly to effectively provide skin with a powerful double layer moisture-locking shield to lock in moisture on skin

Medium-size HA – New generation of HA, with high water retention ability, staying on skin surface to hold moisture and maintain long-lasting hydration

Super HA – With 2 times the mloisture retention capacity of HA, it is able to mimic the natural moisturising ability and combine with Medium-size HA to lock in and retain large volumes of moisture inside the skin for super hydration

Nano HA – With fine molecules of 1/20 of HA, it easily penetrates and infuses moisture deep into skin to prepare skin for enhanced skin care ingredients absorption.

With a superior combination of four HAs, the new Hada Labo Hydrating Lotion locks in moisture for skin to reach its optimal radiance and translucence that helps revitalize dehydrated skin so that skin feels significantly softer and more supple. Apart from being mineral oil free, it is also free of fragrances, alcohol and colorant.

Catering to all skin types, Hada Labo Hydrating Lotion comes in two variants:

Hada Labo Hydrating Lotion has a rich texture and its formulated for dry and normal skin.

Hada Labo Hydrating Lotion Light has a light texture that is non-sticky and refreshing. It is suitable for oily, combination or acne-prone skin.

Each variant comes in a 170ml bottle and is priced at RM49.90.