Juniper
Guinness Malaysia has launched Rate Your Pint, a first-of-its-kind nationwide campaign that invites consumers to step into the role of Chief Pint Officer, the brand’s quality ambassador, empowering them with a deeper understanding and appreciation of the craft behind every perfectly served Guinness Draught.
Through a simple mobile rating system, consumers can evaluate the Guinness they are served, contribute their scores to a live national platform, the Perfect Pint Guide, and help identify where great Guinness is consistently poured, as they progress on their journey towards becoming a Chief Pint Officer.
What Makes a Perfect Pint of Guinness Draught?
Craftsmanship is at the heart of every Guinness Draught serve. From the way it is brewed to the cleanliness of the glass and the creamy head that holds its shape, every detail plays a role in delivering the perfect Guinness Draught serve. Rate Your Pint gives consumers a simple way to recognise these elements and help uphold the standard Guinness is known and loved for.
How to “Rate Your Pint”?
Consumers can get started by visiting the Rate Your Pint microsite https://perfectpintguide.guinnessmsia.com/ on their devices and following four steps:
- Step 1: Tilt Challenge
Complete the digital Tilt Challenge by tilting the screen using a mobile device to learn how a well-poured Guinness Draught should hold its creamy head, a simple way to understand how to determine a perfect pint. - Step 2: Rate Your Pint
Head to a participating outlet and rate the Guinness served to you on the microsite based on three simple checks:- Serve: Clean glass, no spills, served on a Guinness coaster
- Tilt: The creamy head holds without spilling
- Taste: Balanced and smooth
- Step 3: Submit Your Rating
Submit your rating to add it to the Perfect Pint Guide in real time. - Step 4: Track Your Progress & Earn Rewards
Log in to your personal profile to track your ratings and progress on your journey towards becoming a Chief Pint Officer. Consumers may unlock rewards and experiences at different milestones as part of their participation in the Perfect Pint Guide.
Log in to your personal profile to track your ratings and progress on your journey towards becoming a Chief Pint Officer. Consumers may unlock rewards and experiences at different milestones as part of their participation in the Perfect Pint Guide.
Setting the Standard, Together
Every rating submitted contributes to the Perfect Pint Guide, creating a live, consumer-curated guide to finding where Guinness Draught is consistently well served across Malaysia, and a shared reference point for anyone who wants to recognise a great pint.
“Last year, we searched the country for three people to champion the perfect pint as our first-ever Chief Pint Officers. The response showed us that the pride consumers feel in the craftsmanship and ritual behind a perfectly poured Guinness runs deeper than anticipated and that it’s something worth sharing,” said Joyce Lim, Marketing Manager at Guinness Malaysia. “With Rate Your Pint, we’re opening that up. It’s about helping consumers better recognise what goes into every Guinness Draught, and empowering them to play a role in upholding its quality. Because a great pint is always better when the people around the table appreciate it too. This guide is built on those shared moments.”
The Rate Your Pint campaign is now live nationwide at participating outlets. To start your journey and contribute to Guinness’ Perfect Pint Guide, visit https://perfectpintguide.guinnessmsia.com/.
For more information about the Guinness Rate Your Pint campaign, visit Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
*Guinness and all related promotions, campaigns and activities are strictly for non-Muslims aged 21 and above only and on a first come, first served basis and are subject to terms and conditions. Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.
