Juniper Editor
Every year, FashionValet (also known affectionately as FV) will build an amazing campaign for the Muslim celebration, Hari Raya Aidilfitri. It’s the peak period for the internationally known ecommerce giant as FV is popularly known to carry the hottest and biggest local and Southeast Asian brands and their Raya collections.
Last year, FV enlisted 4 social media influencers and 5 top designers to create exclusive collections available only at www.fashionvalet.com and partnered with Andrews Models for a prestigious Raya fashion show called Gaya Koleksi Raya (GKR). This year is no different in terms of partnering with the renowned modeling agency as FV again is the official partner for GKR 2016.
Held at Black and White Box, Publika, the 4-day event showcased many of the most sought after collections of traditional wear from 3rd to 4th May. Their mission is to bring together Malaysian fashion designers under one roof. They featured their latest Raya collections in conjunction with the event.
As the official partner, FV dominated the last day of the event with 6 slots of back-to-back fashion shows from the likes of renowned brands Studio 133 Biyan, Mimpikita, nh by Nurita Harith, Rizman Ruzaini, Alia B., and INNAI. Just like last year, FV will had a booth where customers purchased their runway ready outfits at a special discount.
Those unable to attend the fashion show or live overseas are able to get their hands on these exclusive collections on www.fashionvalet.com. FV ships worldwide and those residing in other parts of Malaysia, Singapore, Indonesia and Brunei can enjoy free shipping and returns! While others who are more comfortable with physical shopping, can visit FV’s flagship store located on the first floor of Bangsar Village II where these collections will be available as well. The exclusive collections are only purchasable at FV online and offline are Alia B., Syomirizwa Gupta, nh by Nurita Harith, S. Baharim, POPLOOK Premium, Eggie Azman, ARARED, Mimpikita, Afiq M, Rizman Ruzaini, Studio 133 Biyan, Hidy, Kami Idea and INNAI. Apart from these, other notable collections from Love to Dress, emel by Melinda Looi, aere, LANA and FZK by Fitri Zainal will also be at customers’ fingertips. The selection is extremely wide! Customers will be able to whet their appetite on a slew of traditional wear of many different designs and styles. The choices are endless!
But it doesn’t stop there. As FV is in the midst of expansion overseas, cross-country tea parties will be held in Brunei (17th of May), Singapore (20th & 21st of May), Indonesia (26th of May) and lastly, Malaysia (29th & 30th of May). These events are to cater to the media and top customers and influencers in that specific region and to build a closer relationship with them. FV wants to involve themselves in more on-ground events especially in these countries to solidify their presence.
A collaboration is also in the works with Malaysia Airlines (MAS) which is due to kickoff during the festive period as well. Apart from flight sponsorship, MAS and FV are working together to bring their customers an incredible deal. Those who shop at FV know that with every purchase, they earn reward points, which they can eventually trade in for products. This collaboration with MAS will enable them to convert those points to Enrich miles, which equates to free flights! Both FV and MAS are anxious to get this up and running!
This will be the biggest Raya campaign FV has worked on so far and is one of the most exciting and rewarding times for everyone at FV and their customers as the hustle and bustle of the celebrations creep in and the atmosphere builds as the month of Syawal approaches. The icing on the cake was when FV’s first billboard ad was erected in the beginning of April on Federal Highway. Look out for it! What with the new reality TV show on Astro Ria called ‘Love, Vivy’ already airing, this is definitely a time where audiences will want to keep their eyes glued to FV’s every move.
Juniper
