Juniper
Dutch Lady Anak Bijak Mak Menang Campaign was launched yesterday – the campaign starts from 1 November and runs till 31 December 2015. Dutch Lady Malaysia is rolling out a series of smart activity cards, custom-designed to stimulate children’s minds and encourage learning according to their developmental stages. These cards are developed in line with Dutch Lady Nutri Plan™ with 5X DHA formulated milk powder for children, which provides nutrition tailored to a child’s milestones and mental developmental needs. On top of tailored nutrition and learning tools, Dutch Lady is giving away more than RM500,000∧ in cash prizes during the campaign period.
The objective of the campaign is to reward loyal mums by providing them with useful learning tools that they can utilize easily to enhance children’s learning experiences. Dutch Lady has taken the initiative to work with a child development and learning expert to create the series of activity cards, which come complimentary with every pack of Dutch Lady formulated milk powder for children between the ages of 1 to 6+ years.
Dutch Lady Nutri Plan™ with 5X DHA is formulated to enable parents to support this mental development by stages through four different milestone-denoted variants:
• CURIOUS (1-2 years old) – For children at this stage observe the surroundings with their eyes; it is formulated with Inositol, Taurine and Vitamin A to protect and support further development of the eyes.
• EXPLORE (2-4 years old) – During this stage children like to touch and taste everything around them, they need immunity so that they have the freedom to explore the world; and this can be strengthened with nutrients like Selenium and Zinc.
• CREATE (4-6 years old) – It is formulated for children at this stage with nutrients such as Tyrosine, Choline and Vitamin D to support their imaginative skills.
• LEARN (6 years and above) – At this stage, children six years are getting ready for formal schooling, this variant has Magnesium to help support their concentration and memory skills for better learning.
Designed for each developmental stage, the Smart Activity Cards aid children in two major ways. Firstly, by introducing the vocabularies needed to describe the animals, their characteristics and the environment they live in, the cards improve a child’s skills in language and expression. Secondly, the cards provide ideas for activities that will encourage children to ask questions, explore, be creative and absorb more knowledge. These activities are also perfect opportunities for parents to spend quality time with their children while exercising their ‘smartness’.
By collecting the activity cards with every purchase of Dutch Lady formulated milk powder for children, each consumer stands a chance to walk away with cash prizes valued between RM50 to RM5,000 each week during the campaign period.
For more information on the campaign, please go to www.smartmoments.com.my
