Juniper
This Chinese New Year, the Curve invites you to slither into a world of prosperity, elegance, and transformation as we welcome the Year of the Snake with our dazzling campaign, ‘Garden of Fortune.’ Running from 7 January to 2 February 2025, the campaign offers a mesmerising mix of stunning decorations, captivating cultural experiences, and exciting activities for visitors of all ages.
This year’s celebration, ‘Garden of Fortune’, is a beautifully curated installation at the Curve’s Centre Court, Ground Floor. The stunning centrepiece offers visitors a magical blend of nature, heritage, and prosperity, creating the perfect space for capturing cherished moments together.
“The Garden of Fortune campaign celebrates the essence of Chinese New Year – unity, prosperity, and renewal,” shared Ms. Elaine, Centre Manager of the Curve. “Inspired by the wisdom, elegance, and transformative energy of the Snake zodiac, we wanted to create a festive experience that resonates deeply with these values. From the beautiful decorations to cultural performances and community-driven initiatives, we aim to offer visitors moments of joy, connection, and cherished memories. On behalf of the Curve, I wish everyone Gong Xi Fa Cai, and a prosperous and abundant year ahead!!”
To elevate the festive cheer, the Curve has curated an exciting lineup of vibrant weekend performances and activities designed to captivate visitors. Highlights include acrobatic lion dance performances, which bring good fortune and joy, as well as traditional Chinese musical showcases like Guzheng performances and live speed painting demonstrations that celebrate the artistry of cultural heritage. Visitors can also enjoy energetic Wushu dance fusions, majestic drum performances, and graceful traditional Chinese dance showcases, making every moment at the Curve truly delightful.
Visitors can head to the Western Courtyard to explore the wisdom of their zodiac signs for the year, offering an engaging and insightful experience. For the little ones, hands-on cultural workshops such as Chinese calligraphy, paper cutting, brush painting, and fan art provide a fun way to spark creativity while fostering an appreciation for tradition.
Adding to the festive excitement, the God of Prosperity will delight shoppers by spreading blessings and joy, handing out gold coins and mandarin oranges. On 18th January, the Curve will also host a special God of Prosperity Walkabout. Accompanied by children, the God of Prosperity will visit selected tenants, where the young participants can enjoy collecting lucky tokens, making it a memorable celebration for all.
For those who love snapping photos, the Curve is launching the Prosperity Snap & Win Contest. Participants can capture their best moments at the campaign’s stunning decorations or events, post them on Facebook or Instagram, and stand a chance to win exciting prizes.
Shoppers will also be rewarded through the Curve’s Gift with Purchase (GwP) programme. With a minimum spend of RM288, they can redeem an exclusive set of festive red packets, while a spend of RM388 will entitle them to limited-edition merchandise. Additionally, visitors can claim a special 2025 calendar through the Mutiara X App, adding to the season’s excitement.
Beyond the festive celebrations, the Curve is committed to spreading joy and compassion this Chinese New Year through a meaningful CSR initiative. Shoppers are encouraged to contribute essential items to a dedicated food and gift bank at the Centre Court. In collaboration with 988 FM, the Curve will extend its support to the community by visiting an Old Folks Home to carry out spring cleaning and donate essential items along with Chinese New Year goodies. This initiative embodies the spirit of the season, emphasising the importance of sharing prosperity, fostering unity, and bringing warmth and cheer to those in need.
As the Year of the Snake unfolds, the Curve invites everyone to embrace the elegance of this festive season. From awe-inspiring cultural performances to interactive workshops and moments of meaningful giving, there’s something for everyone at the Curve this Chinese New Year.
For more details about the ‘Garden of Fortune’ Chinese New Year celebration, as well as other upcoming events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.
