Juniper
Fans of Bottoms Lab, an independent brand founded in Australia, can now rejoice as it has now expanded its e-commerce presence by opening an official store on Shopee.
Bottoms Lab is created with one purpose in mind – to combine comfort with quality and style, leaving behind the dilemma to choose between looking good and being comfortable. Bottoms Lab first launched its online store in Malaysia back in November 2019, and since then have garnered a strong 20,000 and counting customer base.
“With the economic decline caused by the pandemic, the Malaysian consumer has learned to turn towards more economical and unique solutions to their wants and needs,” says Bottoms Lab co-founder, Melvin Chee.
“This new-normal that occurred by the community’s reaction to the pandemic has created an upward trend in the world of e-commerce that has allowed a perfect opportunity for Bottoms Lab to continue growing its footprint among the Malaysian consumers,” added Chee.
Bottoms Lab’s official store on Shopee will be the first of any external sales channels that the brand is selling on apart from its official website.
“When we research new sales channels, the user base and its nationwide presence are some important factors that we evaluate,” he said.
He elaborated that e-commerce platforms like Shopee have successfully helped SME brands to tap into a larger customer base in Malaysia. “For example, we work closely with the Shopee team to market our Momentum Long Pants and Momentum Shorts to more potential customers through Shopee monthly campaigns.”
To commemorate its official launch on Shopee, Bottoms Lab is treating its customers with great deals in the upcoming 6.6 Awesome Sale period. Customers can get up to 30% off on selected products under Brand Spotlight on 26 May 2021, and vouchers that are worth an extra 40% off with a minimum spend of RM100 from 7 June to 13 June under Style by Shopee.
Shopee’s 6.6 Awesome Sale offers users free shipping with a minimum spend of RM6, 66% off deals and vouchers daily and more during the campaign which starts on 25 May.
“We are firm beievers that looking good and feeling comfortable shouldn’t be too costly, so we are working closely with Shopee to promote our products and offer great deals to our loyal customers,” said Chee.
The co-founder also mentioned that they will be launching more new products in the coming weeks for a wider product offering to their customers.
To find out more about Bottoms Lab’s latest products and promotions on Shopee, visit https://shopee.com.my/bottomslabmy.os Don’t forget to use ShopeePay for smoother checkouts.
About Bottoms Lab
Bottoms Lab is an Australian independent brand founded by a pair of brothers residing in Melbourne. Bottoms Lab is created to challenge the status quo of looking good usually comes at a price of comfort. design apparels that look good and feel comfortable, with the perfect blend of materials to fabricate ultimate control on top of great design.
For more information on Bottoms Lab, visit www.bottomslab.com.
