Juniper
The Rework.com team at the Launch of its new Agentic OS for Business
Rework.com (Rework), a global technology company with over 1 million users across 12,000 companies, unveiled Agentic Operating System (Agentic OS) for Business at the Rework Launch 2026 in Kuala Lumpur. Agentic OS will help organisations move beyond isolated AI experiments by bringing people, AI agents, business data and operational workflows together in a single connected platform.
The platform aims to be a game changer by shifting operational landscapes within businesses, moving away from traditional business software designed around the assumption that people do the work while software stores information and organises processes.
As AI becomes capable of executing work, modern organisations need to restructure responsibilities between people and AI. Rework’s Agentic OS is built around the idea that humans and AI agents can and will synergise across interconnected business services, helping businesses execute faster, improve operational efficiency, reuse organisational context and knowledge, as well as build intelligence that compounds over time.
From a Malaysian perspective, this will be critical given the nation’s heavy investment in its digital future, with MDEC recording RM87.4 billion in digital investments in 2025. This is contrasted by the AI adoption and usage gap currently faced by many Malaysian businesses, with a Strand Partners report indicating that 67% of AI adopters in Malaysia still rely primarily on basic applications such as chatbots, and only 19% have a formal strategy to scale AI across multiple functions
Elaborating on the topic, Eric Pham, Founder & CEO, Rework.com said, “Malaysian businesses’ AI adoption gap is not due to lack of investment or large language model; it is a lack of business infrastructure that lets AI move beyond isolated tools into the way work actually gets done. Rework’s Agentic OS for Business represents the next generation of operating systems that will close that gap, helping businesses move from fragmented AI-powered individuals to a truly agentic business.”
With AI models and capabilities advancing rapidly, Rework believes that AI may increasingly become commoditised. The organisation envisions that in the near future competitive advantage will depend less on access to a particular AI model and more on how effectively a business applies AI to its own operations & know-how.
“Agentic OS for Business provides a shared operating environment for humans and AI that allows businesses to capture and reuse their operating knowledge, decisions, processes, customer history and accumulated experience. This is what we call organisational intelligence,” Eric added.
Rework’s Agentic OS for Business consist of two core layers:
- Intelligence Architecture: the underlying intelligence layer that connects and powers the entire business, including centralized business outputs, compounding business knowledge, and a multi-AI-agent stack spanning Service AI, AI Assistant, AI Desktop, and Workflow AI.
- Business Services: hundreds of interconnected, ready-to-use operating services organized across key business functions:
Combined these layers allow the Agentic OS to bring together hundreds of interconnected business services across key functions, including:
- Marketing Operating Services: lead monitoring and nurturing, prospect engagement, customer messaging, campaign monitoring, partner management, event services, and more.
- Sales Operating Services: pipeline management, opportunity-to-revenue workflows, quotes, orders, invoices, field sales, distribution management, and more.
- Work Operating Services: requests, projects, business processes, datasets, cross-functional work orchestration, and more.
- People Operating Services: employee services, leave management, timesheets, payroll, and more.
- Communication Services: chat, town halls, meetings, and other organization-wide communication.
And many more services designed to support the day-to-day operations of the business. Together, the Intelligence Architecture and Business Services give AI agents the context, knowledge, and capabilities to understand the business, execute work, and coordinate operations across the organization
Commenting on the overall vision for Agentic OS for Business and the opportunity it provides, Brian Trinh, Co-Founder & COO, Rework.com, said, “Rework believes businesses should be able to continuously improve how work is performed. We want to build great products—every year, every day. The opportunity in the AI era is not simply to add another AI tool to an existing software stack. Businesses need to rethink how work is designed, how context is captured, and how people and AI agents operate together. Rework Agentic OS for Business gives organisations a foundation for making that transition practically.”
Rework’s inaugural launch event in Malaysia brought together approximately 150 senior business leaders and featured keynotes that touched on the intelligence age and the latest evolution of Rework. The event also showcased product demonstrations as well as customer success stories.
Rework’s Agentic OS for Business is now available in Malaysia. Interested businesses can book a demo and explore their options for improved AI integration by visiting https://new.rework.com/.
