Juniper
(L-R) Datuk Ng Yih Pyng, President of The Associated Chinese Chambers of Commerce and Industry of Malaysia; Dato’ Joyce Yap, Chief Executive Officer (Retail), Pavilion KL; Mr Muhammad Haqim, Assistant Director International Promotion Division (Asia/ Africa) Tourism Malaysia; Hu Jiang, Deputy Party Secretary of Anshun Tourism Group; Huang Bei, Deputy Director of Satellite TV Centre & Deputy Director of International Communication Center; YB Puan Wong Siew Ki, Member of the Selangor State Legislative Assembly for Seri Kembangan; Yan Shu, Chief Correspondent China Media Group Kuala Lumpur Bureau; Datuk Ge Yamei, Chief Executive Officer Mango Media Malaysia Sdn Bhd.
The Discover Guizhou: China–Malaysia Cultural Tourism and Audiovisual Exchange Journey was held at Pavilion Kuala Lumpur in Malaysia on 29 August. The event was jointly organised by the International Communication Centre of Guizhou Radio and Television Station, Anshun Tourism Group Co., Ltd., Mango Media Sdn Bhd and Pavilion Kuala Lumpur, with support from the Malaysia Guizhou Chamber of Commerce.
More than 100 guests from Malaysian government agencies, tourism authorities, major media outlets, chambers and business associations, tour operators, universities, aviation companies and Chinese companies operating in Malaysia attended the event, together with more than 20 influencers and content creators. Destination presentations, ethnic music, dance and fashion showcases, and immersive experiences gave Malaysian audiences a vivid introduction to Guizhou’s landscapes, diverse ethnic cultures and way of life.
Huang Bei, Deputy Director of both the Satellite TV Centre and the International Communication Centre of Guizhou Radio and Television Station, said Guizhou is blessed with remarkable natural scenery, diverse ethnic cultures and a rich cultural heritage. She expressed hope that the Discover Guizhou series would help more Malaysians get to know the province, and that more Malaysian travellers would visit Guizhou in person to experience its landscapes, culture and hospitality.
YB Wong Siew Ki, Member of the Selangor State Legislative Assembly for Seri Kembangan, who attended the event on behalf of Malaysia’s Ministry of Communications, said the programme used film and video, music, dance and fashion showcases to present Guizhou’s landscapes and cultural stories in ways that resonate with Malaysian audiences. She added that it had also created more opportunities for media organisations, content creators and cultural professionals from both countries to deepen exchanges.
Performers from the Guizhou Song and Dance Theatre presented the ethnic dance piece Young Men, Four-Stringed Lutes and Rhododendron Blossoms. They also joined Malaysian performers in a collaborative rendition of the song-and-dance piece Singing in Antiphony Until Sunset, using music and dance to foster cross-cultural exchange.
Seven Malaysian models took to the runway in elaborate traditional Miao dresses from Guizhou. Their participation made the showcase more engaging and interactive, while giving Malaysian audiences a firsthand look at Miao clothing traditions and the cultural meanings embodied in them.
In addition to the cultural collaborations, the event also featured a tourism presentation on Anshun, Guizhou. Hu Jiang, Deputy Secretary of the Party Committee of Anshun Tourism Group, introduced the city’s distinctive appeal, from its cool summer climate, with an average temperature of around 21°C, to natural wonders such as Huangguoshu Waterfall and the water-filled karst caves of Loong Palace; from the 600-year heritage of Tunpu culture to the celebrated local cuisine for which Anshun is widely known. Beyond its natural scenery and cultural heritage, Anshun has developed a comprehensive tourism ecosystem spanning dining, accommodation, transportation, sightseeing, shopping and entertainment, with the aim of providing visitors with seamless, high-quality travel experiences.
Shen Chen, Chief Tourism Ambassador of Anshun Tourism Group, then unveiled four curated itineraries centred on themes including natural scenery, ethnic culture and cool-climate stays. Special travel offers were also introduced for guests at the event, as part of efforts to strengthen tourism cooperation and encourage more travel between Anshun and Malaysia.
Guests spoke highly of the event. Malaysian guest Dato’ Joyce Yap Soh Ching said Guizhou had been a real eye-opener, even after her travels to Beijing, Shanghai, Guangzhou and Shenzhen. Its Miao villages, waterfalls and spectacular bridges, she said, made her want to stay longer and explore more. Even older family members who normally avoid spicy food, as well as a four-year-old child, had no trouble enjoying Guizhou’s signature sour-and-spicy flavours. “Guizhou is a place everyone should visit at least once in their lifetime,” she said.
Malaysian travel and lifestyle influencer Vivienne said she was particularly drawn to the spectacular natural scenery of Huangguoshu Waterfall and felt that taking her parents hiking in Guizhou would also be a wonderful experience. With Malaysia warm throughout the year, she added, Guizhou stands out as an ideal destination for travellers looking to escape the summer heat.
Several days before the event, the Guizhou Cultural Street had already opened at Pavilion Kuala Lumpur. Featuring Guizhou cuisine, tourism displays and interactive experiences, it brought elements of the province’s culture into one of Kuala Lumpur’s major retail destinations and attracted numerous local residents and visitors. The programme helped build interest in the main event while giving more Malaysians an opportunity to discover Guizhou’s culture and tourism offerings.
During its visit to Malaysia, the Guizhou delegation also held discussions with Malaysia’s Ministry of Communications, Astro’s Chinese Business unit, Store N Go Sdn Bhd, Spark Motion Media (Holding) Sdn. Bhd., and other government, media and business organisations. The discussions focused on media cooperation, audiovisual content and business partnerships, with both sides exploring further opportunities for collaboration.
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