Juniper
What if the second half of life is not about slowing down, but about starting over?
The all-new I’M CEO Lifestyle Club officially launched on 24 August 2026, centred around the concept of “Second Life”, creating a new lifestyle platform for mature individuals who have accumulated achievements in life and their careers, yet continue to seek new experiences, breakthroughs and opportunities to create meaningful value. Founded by a group of Malaysian cross-disciplinary professionals, I’M CEO brings together experience, expertise and resources from various fields. The brand believes that life has no age limit, and there is never such a thing as being “too late” to begin again.
The experience, abilities and wisdom accumulated at different stages of life can become the very foundation for a new beginning. Regardless of age or stage in life, everyone has the ability to break beyond existing boundaries, explore new possibilities and create new value — both for themselves and for society. “Second Life” is not about denying the past, but about carrying the lessons and experiences of the past into a new choice for the future. Through lifestyle experiences, social connections and diverse activities, I’M CEO hopes to encourage mature individuals to rediscover their interests, explore new lifestyles and embrace new possibilities in life.
I’M CEO × Millennium Media: Creating Living the Second Life Reality Show
Alongside the official launch of the Lifestyle Club, I’M CEO also announced a collaboration with Millennium Media, a renowned Malaysian media organisation. Together, the two parties will create Malaysia’s first reality entertainment programme, tentatively titled Living the Second Life. The programme will feature 100 ordinary individuals from diverse backgrounds, with selected participants whose personal stories and transformation journeys will form the heart of the show.
Centred around the theme of “My Ideal Second Life”, the programme aims to give everyday Malaysians from different walks of life an opportunity to rediscover themselves, take on new challenges and experience the second life they envision for themselves.
Millennium Media is a Malaysian media and entertainment content organisation that has gained increasing attention in recent years. It also served as the Malaysian distributor for the film A Letter to Grandma (给阿嫲的情书). This collaboration brings together the power of media content, real-life stories and lifestyle platforms to introduce the “Second Life” philosophy to a wider audience.
I’M CEO Launch & Press Conference
Date: 24 August 2026 (Monday)
Time: 2:00 PM – 4:00 PM
Venue: Hextar World Empire City, Level UG Cinema, Hall 3
The launch and press conference welcomed close to 300 guests, including social influencers, prominent personalities, celebrities and representatives from various industries. Among the distinguished guests were YB Lee Chean Chung and Datin’ Wira Kym Sit May Yin, among others. The presence of these VIP guests reflects the event’s objective of using their personal experiences and life journeys to inspire mature individuals to bravely embark on their own next chapter.
Key Highlights of the Press Conference Include:
• Introduction to I’M CEO
• Address by Millennium Media Founder, Dato Wira Jment
• Speech by YB Lee Chean Chung
• Official Launch of I’M CEO
• “Second Life” sharing by an I’M CEO Honorary Advisor
• Interview session with Datin’ Wira Kym Sit May Yin
• Presentation of commemorative certificates to sponsors
Following the event, a media interview session was arranged. Approximately 20 to 30 prominent personalities, celebrities and social figures were available for individual media interviews.
One Life, Many Lives.
I’M CEO believes that there is never only one way to live a life. Every stage of life can be more than a pause. It can be a new beginning — a time to rediscover oneself, explore new possibilities and once again create meaningful value for society. Through the I’M CEO Lifestyle Club and the Living the Second Life reality show, the brand hopes to encourage more mature individuals to let go of conventional expectations about how life “should” be lived, and bravely embark on their own ideal second life. Life can have more than one way of being lived.
