Juniper
Tigrox has partnered with Watsons Malaysia, with over 300 stores nationwide, to jointly promote “Airway Longevity” for all in the post-pandemic era. Combining 65°C precise slow-cooking Tiger Milk Mushroom extraction technology with ready-to-drink liquid design, Tigrox makes respiratory care more convenient to integrate into daily life and fits the pace of modern family life.
Tigrox, the #1 selling tiger milk drink brand in Malaysia certified by the Malaysia Book of Records, under Wellous, officially announced a strategic partnership with Watsons Malaysia, Malaysia’s largest health and beauty retailer. With Tigrox Tiger Milk King now available in over 300 Watsons stores nationwide, Tigrox will further promote the “Airway Longevity” concept in the post-pandemic era, making daily respiratory care more accessible to Malaysian families.
In most households, respiratory health is often overlooked, only being taken seriously when symptoms like coughing, sore throat, or nasal allergies occur. Once symptoms subside slightly, this attention fades until the discomfort recurs. However, due to uncontrollable environmental factors such as weather changes, smog, air pollution, frequent travel, and contact with crowds, the respiratory system is actually under constant stress. Based on this reality, Tigrox proposes the “Airway Longevity” concept, encouraging modern families to adopt a long-term, daily maintenance approach to respiratory health, starting with daily routines, rather than waiting for warning signs, to establish a more stable and long-term foundation for respiratory health for the entire family.
This collaboration with Watsons marks a significant milestone for Tigrox as it expands its reach from online channels to a wider offline retail network. Through Watsons Malaysia’s nationwide store network and professional pharmacist support, Tigrox will further enhance product accessibility, making it easier for more consumers to establish routine respiratory care habits.
Tigrox Tiger Milk King has been certified by the Malaysia Book of Records as “Malaysia’s highest-selling tiger milk mushroom drink,” solidifying its leading position in the market. Each product contains 625mg of premium tiger milk mushroom, an ingredient traditionally widely used to support lung and respiratory health, and has become a popular choice for many families’ daily health maintenance.
As a core product of the “Respiratory Health” concept, Tigrox Tiger Milk King utilizes Wellous’s proprietary 65°C precise slow-cooking extraction technology to release the beneficial components of tiger milk mushroom under gentle conditions, while preserving the integrity and stability of the formula. Compared to traditional capsule or powder supplements, Tigrox features a ready-to-drink liquid sachet design. The liquid form facilitates faster absorption and is more easily utilized by the body; it is also gentler on the digestive system, making it especially suitable for children, the elderly, and those with swallowing difficulties as a daily respiratory maintenance option. Its no-preparation, portable design also makes respiratory maintenance easier to integrate into busy daily lives, helping consumers establish a consistent drinking habit and thus more effectively support daily respiratory health management.
The collaboration was officially launched at Watsons headquarters in Kuala Lumpur, garnering attention from the media and various sectors. As a significant starting point for Tigrox’s nationwide retail expansion, this launch not only symbolizes the brand’s move from online to broader offline channels but also further promotes the Airway Longevity respiratory health daily care concept to more Malaysian families in the post-pandemic era.
Andy Tan, CEO of Wellous Group, stated, “This collaboration with Watsons is not just about making our products more accessible to consumers, but more importantly, about giving them greater peace of mind when experiencing Tigrox. We’ve accumulated a lot of online attention and understand that consumers want a more tangible experience before trying our products. Through Watsons’ physical stores, we hope to allow more families to confidently access Tigrox and integrate ‘Airway Longevity’ into their daily care in a simpler way, reducing the distress and anxiety caused by recurring discomfort.” Jack Lim, Tigrox Brand Partner, added.
He also shared: “When I was a child, I actually had respiratory problems, and my family had me try many traditional methods, including crocodile meat. At that time, many families relied on experience to take care of their children and didn’t have many options.”
Now, as an artist, DJ, and producer, I rely heavily on my voice every day and am acutely aware of the importance of respiratory health. For me, daily maintenance isn’t about complexity, but rather simplicity and convenience to ensure consistency. What I appreciate about Tigrox isn’t just its ease of consumption, but also the strong product development team at Wellous and the professional support from the Medical and Research Board of Advisory (MRBA) team, providing expert oversight and support for product development, giving me greater confidence in the product. Furthermore, Tigrox’s convenient ready-to-drink liquid sachets make respiratory care easier to integrate into daily life. Now available at Watsons, it makes daily maintenance more accessible to more families.
To further amplify the impact of this collaboration, Tigrox has also simultaneously launched a large-scale brand advertisement at the Bukit Bintang MRT station in Kuala Lumpur, reinforcing the market message of Tigrox’s presence at Watsons in a prime urban location. With this nationwide expansion, Tigrox continues to strengthen its leading position as Malaysia’s No.1 Tiger Milk Mushroom drink brand, while also gradually perfecting its product portfolio in the field of daily health management. In addition to its flagship product, Tigrox Tiger Milk King, a selection of Tigrox products, including Imuglo Elderberry Health Drink and Livetal Antrodia camphorata Health Drink, are also available at Watsons, providing consumers with a more comprehensive range of daily health support options. Consumers can now purchase Tigrox products at select Watsons stores throughout Malaysia and the Watsons official online store.
