Juniper
Watsons Malaysia is bringing the excitement of Korean beauty back with the highly anticipated Watsons K-Beauty Festa 2026, transforming the Mid Valley Exhibition Centre into the ultimate K-beauty playground, promising the best products and offerings.
Building on last year’s success, the 2026 edition marks the largest Watsons K-Beauty Festa to date, featuring over 120 participating brands, including nearly 30 new Korean brands. This growth underscores the rising demand for Korean beauty among Malaysian consumers and reinforces Watsons’ position as a key destination for K-beauty innovation.
“At Watsons, we are proud to bring these exciting trends closer to our customers through K-Beauty Festa. This year, we are taking the experience to the next level with our largest brand line-up yet, allowing customers to explore, discover, and enjoy the latest beauty products all in one place, ” said Danny Hoh, Chief Operating Officer, Watsons Malaysia.
This year, with an expanded brand portfolio, visitors can immerse themselves in the newest product launches, explore on-trend skincare solutions, and experience some of the most sought-after innovations shaping today’s K-beauty scene.
The festa featured a game-themed concept that represents the industry’s continued evolution through new formulations, advanced technologies, and trending ingredients. While long recognised for its use of traditional ingredients, Korean beauty is increasingly driven by skincare science, with next-generation actives such as PDRN, peptides, and skin-barrier repair formulations shaping the future of innovation.
Click here to RSVP for the K-Beauty Festa 2026: https://watsonsmy.onelink.me/ADyb/uisahn9c
Customers can get an instant discount of RM12 when they spend RM100 for skincare products and an instant RM10 discount with RM120 purchase. Those who spend during the festival can also redeem specially designed K-Beauty themed gifts with purchase. Shoppers who spend a minimum of RM80 will receive a K-Beauty Puzzle Cube, while those who spend RM200 can redeem a K-Beauty Gameboy, and spend RM250 and above to stand a chance of participating in the Mystery Grab activation and win some exciting miniature or sachet. Customers who spend RM300 and above will receive a K-Beauty Disposable Camera, adding a fun and nostalgic touch to the festival experience.
In addition, Watsons Malaysia has partnered with Traveloka to introduce the K-Beauty Spend & Win Contest, offering members the chance to turn their beauty shopping into an unforgettable travel experience. With a minimum spend of RM120 on participating brands in-store or online, Watsons members stand a chance to win Korea flight vouchers together with Korea hotel vouchers, as well as 100 prizes of RM100 Watsons e-vouchers. The contest ends on 26 April 2026.
Danny added, “The festival reflects Watsons’ commitment to creating engaging retail experiences beyond traditional shopping. More than a beauty event, K‑Beauty Festa is an immersive platform where customers can connect with brands, experience new products, and discover emerging trends shaping the future of beauty.”
For more information, visit www.watsons.com.my or follow them on social @watsonsmy.
