Juniper
LAVA International Co., Ltd. (“LAVA”), a leading Japanese hot yoga and fitness brand headquartered in Tokyo, Japan, launches its second Malaysian studio, LAVA Hot Yoga & Pilates Damansara Uptown, scheduled to open in April 2026. Operated locally under SUMI MALAYSIA SDN. BHD., this opening follows the successful debut of its first studio in Mont Kiara in September 2025 and marks the next phase of LAVA’s expansion in Malaysia.
A New Chapter in LAVA’s Global Brand Evolution for Modern Malaysian Lifestyles
As global wellness trends continue to evolve, including in Malaysia, there is a growing shift from conventional fitness towards more holistic approaches that prioritize stress relief, recovery, and overall well-being, alongside physical results. Responding to this trend, LAVA launches its First-Ever All Hot Concept studio model, laying the foundation for a scalable and adaptable hot wellness experience aimed at international expansion. The Damansara Uptown branch is the first to fully embody this new concept, combining Hot Yoga, Hot Reformer Pilates within a controlled heated environment, together with LAVA’s signature Hinoki Wood-stone studio.
The studio is designed to enhance the effectiveness of physical training while also supporting mental balance. Exercising in a warm setting helps muscles relax more easily, improving flexibility, muscle activation, circulation, and metabolism, while also promoting detoxification and stress relief. Hot wellness is particularly relevant for today’s fast-paced urban lifestyles, offering a time-efficient, full-body conditioning and recovery experience.
By integrating physical benefits with mental clarity and relaxation, LAVA provides a time-efficient, full-body conditioning and recovery solution that meets the growing demand for evidence-based approaches to health and well-being. LAVA First-of-its-kind All Hot Concept: Hot Yoga × Hot Reformer Pilates The Damansara Uptown studio introduces dual-concept offering, combining Hot Yoga and Hot Reformer Pilates within dedicated heated studios. Designed as more than just a place to exercise, the studio provides a space where people can reset, recharge, and share wellness experiences. Hot Yoga Studio Hot Reformer Pilates Studio A comprehensive range of classes, from beginner-friendly sessions to strength-focused and mindfulness-based programs, designed to improve flexibility, posture, and overall balance, while promoting stress relief and relaxation in LAVA’s Hinoki Wood-stone studio
Making its international debut, LAVA’s Hot Reformer Pilates incorporates specialised reformer equipment in a controlled warm environment to enhance core stability, muscle strength, and posture. The heated conditions help muscles relax, improve range of motion, and increase the quality of each movement, maximizing overall training effectiveness. LAVA-Designed Hinoki Wood-stone Studio: Bringing Japan’s Expertise to the World At the heart of LAVA’s Hot Yoga studio is the proprietary Woodstone Studio (Patent No. 7389943), a concept developed by LAVA that combines advanced heating technology with natural materials to create a deeply restorative environment. The studio uses Japanese hinoki wood, aged over 80 years and known for its calming qualities, layered over carefully selected stones to create a balanced environment that supports both physical performance and relaxation. Gentle underfloor heating ensures even warmth, while the natural aroma of hinoki wood promotes mental clarity and focus, reflecting LAVA’s philosophy of integrating body conditioning with overall well-being. Backed by research with a Japanese anti-aging centre, the studio supports relaxation, skin health, and longevity-related biological functions*, reinforcing LAVA’s positioning as a science informed wellness brand.
*Source from research article titled “An observational study for the effects of a hot yoga program in a Wood Stone Studio on SIRT6 activation.” LAVA International. 2023
