Juniper
Continuing its annual Chinese New Year tradition, Kinohimitsu has once again launched its Chinese New Year gift packs, elevating the initiative in 2026 with a more structured, inclusive, and purpose-driven festive gifting experience.
The Kinohimitsu Chinese New Year 2026 Gift Collection was officially unveiled at Pavilion Kuala Lumpur Centre Court by Mr Kawee Chong, Chief Executive Officer; Dr Jennifer Chin, Chief Operating Officer; together with Mr Marcus Chong, Managing Director, in an auspicious opening ceremony led by a traditional lion dance symbolising prosperity and positive beginnings for the Lunar New Year.
Adding a strong visual highlight to the launch, 13 models were featured on stage, carrying and catwalk-presenting 13 thoughtfully curated gift pack selections, each carrying meaningful blessings and expressions of appreciation, offering both consumers and corporate partners a diverse range of festive gifting options for the season.
The collection reflects evolving consumer and corporate gifting needs, bringing together next-generation festive hampers, premium corporate solutions, bespoke customisation, and large-scale festive programmes, while reinforcing Chinese New Year gifting as a meaningful way to express gratitude and strengthen long-term relationships.
Three Purpose-Driven Chinese New Year Hamper Categories
Next-Gen Festive Gifting Collection(新世代新年礼)
Price range: RM68 – RM228
Designed for younger consumers, the Next-Gen Festive Gifting Collection offers stylish, affordable, and practical wellness hampers for frequent festive exchanges. Tailored for first-jobbers, young adults, and modern households, the range enables thoughtful gifting without financial pressure.
The collection features contemporary festive packaging and practical wellness products suitable for everyday lifestyles. It is available nationwide at Watsons, Guardian, Sasa, Aeon Supermarket, Aeon Wellness, Jaya Grocer, Seibu Food Hall, as well as leading pharmacies and supermarkets nationwide.
Ready Corporate Hampers(企业即选礼盒)
Price range: RM 98 – RM 688
The Ready Corporate Hampers are curated for organisations seeking convenient and premium Chinese New Year gifting solutions. Suitable for employee appreciation, client gifting, and festive corporate engagement, each hamper is professionally assembled to ensure balanced product selection, refined
presentation, and universal suitability.
Bespoke & Customised Corporate Hampers(专属定制企业礼盒)
For organisations seeking greater personalisation, Bespoke & Customised Corporate Hampers allow clients to tailor their festive gifts according to budget, product combination, branding, and recipient profile.
“Chinese New Year gifting today goes beyond formality. Wellness-based hampers allow organisations to express sincerity and appreciation in a meaningful way that aligns with modern values,” said Ms. Liew Pei Yee, the General Manager.
Celebrating Chinese New Year Through Music, Film and Mass Media Beyond gifting, Kinohimitsu actively participates in the Lunar New Year season through music, film, and mass-media engagement, allowing consumers to encounter the brand naturally during festive moments shared with family and friends.
This festive season, Kinohimitsu is associated with 8TV’s official Chinese New Year theme song, 新年 Must Be Good, delivering upbeat festive energy to households nationwide.
The brand is also featured alongside Astro Chinese New Year favourites, including 万事 All Right 酷哒哒, Alright 年, 灯笼挂在火箭上, and 三星拱照, extending festive reach across multiple platforms. In line with the long-standing Chinese New Year seasonal practice of Malaysians gathering with family and friends to enjoy festive movies together, Kinohimitsu is a proud sponsor of the Chinese New Year film 3 Good Guys 《老婆,我爱你!》, directed by Singapore filmmaker Boi Kwong. The romantic comedy features a regional cast including Singapore influencers Simonboy, Ma Yi Duo, Tommy Wong and Germaine Chow; Malaysian actress Grace Teo; and Thai influencer Fah Chatchaya Suthisuwan (Fahhaha), with special appearances by Ananda Everingham and Prang Kannarun Wongkajornklai.
Additionally, Kinohimitsu is collaborating with 988 through its popular 988 Morning Up segment, offering listeners an opportunity to discover the brand’s stylish and easy-to-choose Chinese New Year gift packs while sharing the joy and tradition of festive gifting nationwide.
Star-Studded Event Highlights
The launch event was staged as a star-studded festive showcase, featuring live performances, celebrity appearances, and interactive segments that drew strong public interest. A key highlight was a live performance by popular Malaysian singer Vic Teo, whose energetic set heightened the festive atmosphere. Many attendees were visibly excited by the opportunity to meet and greet their favourite artistes, adding to the celebratory mood.
The programme also featured Master Suyen Lim, who shared insights on “How to Seize Opportunistic Wealth and Make the Right Money-Making Decisions in 2026”, offering guests timely perspectives as they begin the year.
Preserving the Meaning of Festive Gifting
Chinese New Year gifting has long been regarded as an important cultural expression — a way to convey sincerity, appreciation, and gratitude. As times evolve, the values behind this practice remain worth preserving and passing on. Through thoughtfully curated wellness hampers and festive initiatives, Kinohimitsu continues to support meaningful gifting that resonates with modern lifestyles while honouring enduring cultural values.
Availability & Ordering
- Next-Gen Festive Gifting Collection( 新 世 代 新 年 礼 ): available nationwide at Watsons, Guardian, Sasa, Aeon Supermarket, Aeon Wellness, Jaya Grocer, Seibu Food Hall, as well as leading pharmacies and supermarkets nationwide.
- Corporate and customised hampers: Available via Kinohimitsu Corporate Sales Team
- Order cut off date: 31 January 2026
For corporate enquiries, please contact:
Winnie Gan | 016-2936180 | winniegan@trnetworks.biz
